Discover

SO
The Southern Company
85.44
1 x 85.03
1 x 85.85
bid
ask
+
1.65
1.97%
1 @ 04:49 AM
85.66 +0.22 (0.26%)
Ytd-2.02%
1y-10.52%
84.14
day range
85.52
81.69
52 week range
100.84
Open84.20Prev Close83.79Low84.14High85.52Mkt Cap98.29B
Vol5.77MAvg Vol5.67MEPS4.15P/E20.59Forward P/E17.35
Beta0.30Short Ratio5.11Inst. Own74.18%Dividend3.04Div Yield3.63
Ex Div Date08-17Earning11-0550-d Avg88.84200-d Avg92.151yr Est98.13

SO News

Southern Co. (SO) Laps the Stock Market: Here's Why
zacks.com
Southern Co. (SO) Laps the Stock Market: Here's Why

The latest trading day saw Southern Co. (SO) settling at $85.44, representing a +1.97% change from i

How Large Does Your Portfolio Need to Be to Generate $9,550 a Month?
247wallst.com
How Large Does Your Portfolio Need to Be to Generate $9,550 a Month?

The yield you choose determines whether you need to save for a decade or three, and picking the wron

9 Of 11 Sectors Rise In Tuesday Trading As Defensives Lead
benzinga.com
9 Of 11 Sectors Rise In Tuesday Trading As Defensives Lead

Nine of 11 sectors are higher in Tuesday’s regular session, with defensive sectors holding two of th

Vistra Gets $4.2B Federal Loan to Add Nuclear Power Meta Already Bought
benzinga.com
Vistra Gets $4.2B Federal Loan to Add Nuclear Power Meta Already Bought

The Dept. of Energy plans a $4.2B loan to Vistra for nuclear uprates, boosting power sales to Meta’s

8 Of 11 Sectors Rise In Monday Trading As Leaders Split
benzinga.com
8 Of 11 Sectors Rise In Monday Trading As Leaders Split

Eight sectors are higher and three are lower in Monday's regular session, with growth, cyclical

Treasury Yields Are Crushing Dividend Stocks. These 5 Could Be October Opportunities
247wallst.com
Treasury Yields Are Crushing Dividend Stocks. These 5 Could Be October Opportunities

Rising Treasury yields just knocked five pipeline and utility stocks to levels that have income inve

How Much Do You Need Invested to Collect $8,450 a Month for Life?
247wallst.com
How Much Do You Need Invested to Collect $8,450 a Month for Life?

Turning a monthly paycheck into permanent investment income sounds straightforward until you realize

Amazon Signs 20-Year Nuclear Power Deal With Constellation, Unlocking $3 Billion Investment to Fuel AI-Induced Electricity Demand
benzinga.com
Amazon Signs 20-Year Nuclear Power Deal With Constellation, Unlocking $3 Billion Investment to Fuel

On Wednesday, Amazon signed a 20-year nuclear power deal with Constellation Energy to meet rising AI

The Southern Banc Company, Inc. Announces Fourth Quarter and Full-Year Earnings Release
globenewswire.com
The Southern Banc Company, Inc. Announces Fourth Quarter and Full-Year Earnings Release

GADSDEN, Ala., Sept. 30, 2026 (GLOBE NEWSWIRE) -- Gates Little, President and Chief Executive Office

Southern or Duke: Which Utility Dividend Holds Up Against the Data Center Buildout
247wallst.com
Southern or Duke: Which Utility Dividend Holds Up Against the Data Center Buildout

Both Southern Company and Duke Energy are locking in massive data center contracts, but funding bill

Growth Leads Sectors In Wednesday Trading As Defensives Trail
benzinga.com
Growth Leads Sectors In Wednesday Trading As Defensives Trail

Five sectors are higher and six are lower in Wednesday's regular session, with growth sectors ho

NEE vs. SO: Which Utility Stock Wins for Retirement Income in 2026?
247wallst.com
NEE vs. SO: Which Utility Stock Wins for Retirement Income in 2026?

With Treasury yields climbing past 5% and both utility giants sliding in price, picking the wrong on

Founder and CEO J.W. Roth Named CEO of the Year at 2026 Southern Colorado Best in Business Awards
businesswire.com
Founder and CEO J.W. Roth Named CEO of the Year at 2026 Southern Colorado Best in Business Awards

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)---- $VENU #2026--Venu Holding Corporation (“VENU” or the “C

Hercules Extends Copper Porphyry Discovery at Southern Flats Zone, Hercules Project, Idaho
newsfilecorp.com
Hercules Extends Copper Porphyry Discovery at Southern Flats Zone, Hercules Project, Idaho

HER-26-01 Intersects 0.58% CuEq over 287 m, including 0.80% CuEq over 66 m in 200 m Step-out Drill H

benzinga.com
Citigroup Maintains Buy on Southern, Lowers Price Target to $104

Citigroup analyst Ryan Levine maintains Southern (NYSE:SO) with a Buy and lowers the price target

Google Partners With Southern Co's Georgia Power for AI Data Centers, Deal Projected to Deliver $900 Million in Customer Benefits
benzinga.com
Google Partners With Southern Co's Georgia Power for AI Data Centers, Deal Projected to Deliver $900

Southern Company's Georgia Power and Google announced an agreement to support nuclear power upra

benzinga.com
Google And Georgia Power Partner To Expand Nuclear Capacity; Google Will Support Uprates On Georgia

New filings with the Georgia Public Service Commission outline how Google's subscription from pr

benzinga.com
Morgan Stanley Maintains Underweight on Southern, Lowers Price Target to $85

Morgan Stanley analyst Stephen Byrd maintains Southern (NYSE:SO) with a Underweight and lowers th

benzinga.com
Georgia Power Receives Georgia Public Service Commission Approval For 1,137 Megawatts Of New Solar P

Georgia Power has received approval from the Georgia Public Service Commission (PSC) for 1,137 megaw

benzinga.com
Southern Company’s Subsidiary PowerSecure Agrees To Provide Fully Integrated Backup Resiliency Solut

PowerSecure, a subsidiary of Southern Company and a leading provider of resilient, innovative energy

A Story About Business Succession That Starts With 'Does Our Stock Even Have a Price?'
note.com
A Story About Business Succession That Starts With 'Does Our Stock Even Have a Price?'

We aren't a public company, so does our stock even have a price?' This is something I am sometimes a

Is Lowe's Stock A Real Bargain?
finance.yahoo.com
Is Lowe's Stock A Real Bargain?

Lowe's Companies (LOW) stock trades at 15.1 times earnings, against 21.5 for the S&P 500. The stock

Why Broadcom Stock Popped Tuesday Morning
msn.com
Why Broadcom Stock Popped Tuesday Morning

The semiconductor and networking specialist is gaining ground thanks to robust guidance from another

Goodwill begs for donations so it can open a brand new location – but refuses to accept three items
the-sun.com
Goodwill begs for donations so it can open a brand new location – but refuses to accept three items

GOODWILL is laying the groundwork for its next retail space by urging locals to donate some key item

Former Northern Star executive: Gold Fields bid needs cash, not stock
afr.com
Former Northern Star executive: Gold Fields bid needs cash, not stock

The man who helped create gold miner Northern Star, Raleigh Finlayson, says a $38b takeover bid by G

Nvidia stock nears $6 trillion as options bets surge
msn.com
Nvidia stock nears $6 trillion as options bets surge

Nvidia stock is nearing a $6 trillion valuation as options pricing shows traders increasingly bettin

msn.com
Tesla Just Delivered Excellent News, but Is the Stock a Buy?

Tesla delivered more electric vehicles than expected during the third quarter of 2026.

msn.com
These Are The 5 Best New Costco Frozen Desserts Of 2026 — So Far

Costco has a surprisingly good selection of frozen desserts to choose from and 2026 has seen a numbe

Stocks rise to a record on expectations companies will make even fatter profits
msn.com
Stocks rise to a record on expectations companies will make even fatter profits

The U.S. stock market hit an all-time high as expectations rise for companies to keep making more mo

Ohio MAGA Rally Becomes “Far More Muted” When Trump Explains Why “There’s So Much Money To Be Made For Ohio”
247wallst.com
Ohio MAGA Rally Becomes “Far More Muted” When Trump Explains Why “There’s So Much Money To Be Made F

Trump told a fired-up Ohio crowd there was money to be made, and the room went quiet. What he said,

msn.com
Unsure how long this AI bull has? Bonds now offer a cushion at the best values in years

See an AI-generated hypothetical portfolio derived from my TV talk and this column's archives.

Sensex, Nifty trim losses as RBI hikes rate for first time in nearly four years; what's ahead
msn.com
Sensex, Nifty trim losses as RBI hikes rate for first time in nearly four years; what's ahead

The 30-share BSE Sensex pack was down 187.54 points or 0.26 per cent at 72,880.27, while the broader

Stock split, spin-off, share buyback: Last chance to buy these stocks today ahead of record date - Details here
msn.com
Stock split, spin-off, share buyback: Last chance to buy these stocks today ahead of record date - D

Stock split, spin-off, share buyback record date alert: Shares of Bhagyanagar India, Shankara Buildp