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WPP

WPP plc

Communication Services · USD

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Price alert · WPP

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27.18 USD +0.19 +0.70%
As of Oct 30, 2026 Extended hours 27.18 0.00%
Bid
27.19 × 400
Ask
27.31 × 100
26.94 Day range 28.03
15.11 52-week range 27.55
YTD
+21.02%
1 year
+39.31%
Open
27.94
Prev close
26.99
Mkt cap
5.86B
Vol
318.72K
Avg vol
402.58K
EPS
-1.50
P/E
0.00
Div yield
3.71%
More statistics
Low
26.94
High
28.03
Forward P/E
7.21
Beta
0.74
Short ratio
5.78
Inst. own
15.49%
Dividend
1.00
Ex-div date
Oct 8, 2026
Earnings
Feb 25, 2027
50-d avg
25.71
200-d avg
20.46
1y target
23.83

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Financial health

Altman Z-Score

0.78 Distress zone

Bankruptcy-risk model: below 1.81 distress, above 2.99 safe.

Piotroski F-Score

5 / 9 Average

Nine pass/fail tests of profitability, leverage and efficiency.

FMP rating

C2 / 5 overall

  • DCF 3
  • Return on Equity 1
  • Return on Assets 1
  • Debt / Equity 1
  • P/E 1
  • P/B 4

Valuation

P/E -16.7×
FY 2016: 16.3×FY 2017: 9.8×FY 2018: 15.6×FY 2019: 15.6×FY 2020: -3.3×FY 2021: 21.1×FY 2022: 13.1×FY 2023: 74.8×FY 2024: 16.4×FY 2025: -16.7×
FY 2016 5y median 16.4× FY 2025
P/S 0.3×
FY 2016: 1.5×FY 2017: 1.3×FY 2018: 0.8×FY 2019: 1.0×FY 2020: 0.8×FY 2021: 1.0×FY 2022: 0.6×FY 2023: 0.6×FY 2024: 0.6×FY 2025: 0.3×
FY 2016 5y median 0.6× FY 2025
P/B 1.4×
FY 2016: 2.5×FY 2017: 1.8×FY 2018: 1.2×FY 2019: 1.7×FY 2020: 2.0×FY 2021: 3.7×FY 2022: 2.4×FY 2023: 2.4×FY 2024: 2.5×FY 2025: 1.4×
FY 2016 5y median 2.4× FY 2025
P/FCF 5.7×
FY 2016: 15.1×FY 2017: 15.2×FY 2018: 7.9×FY 2019: 8.8×FY 2020: 5.4×FY 2021: 7.7×FY 2022: 18.7×FY 2023: 8.0×FY 2024: 7.5×FY 2025: 5.7×
FY 2016 5y median 7.7× FY 2025
EV/EBITDA 9.3×
FY 2016: 11.0×FY 2017: 10.8×FY 2018: 9.1×FY 2019: 9.4×FY 2020: -6.8×FY 2021: 9.2×FY 2022: 6.7×FY 2023: 6.7×FY 2024: 6.6×FY 2025: 9.3×
FY 2016 5y median 6.7× FY 2025
EV/Sales 0.6×
FY 2016: 1.8×FY 2017: 1.7×FY 2018: 1.2×FY 2019: 1.4×FY 2020: 1.0×FY 2021: 1.3×FY 2022: 0.9×FY 2023: 0.9×FY 2024: 0.9×FY 2025: 0.6×
FY 2016 5y median 0.9× FY 2025
FCF Yield 17.7%
FY 2016: 6.6%FY 2017: 6.6%FY 2018: 12.7%FY 2019: 11.4%FY 2020: 18.4%FY 2021: 13.0%FY 2022: 5.4%FY 2023: 12.5%FY 2024: 13.2%FY 2025: 17.7%
FY 2016 5y median 13.0% FY 2025

Profitability

Gross Margin 15.8%
FY 2016: 20.4%FY 2017: 20.3%FY 2018: 19.1%FY 2019: 18.2%FY 2020: 16.8%FY 2021: 17.2%FY 2022: 17.6%FY 2023: 17.0%FY 2024: 16.6%FY 2025: 15.8%
FY 2016 5y median 17.0% FY 2025
Operating Margin 2.8%
FY 2016: 13.9%FY 2017: 12.0%FY 2018: 9.5%FY 2019: 9.8%FY 2020: 19.0%FY 2021: 9.6%FY 2022: 9.4%FY 2023: 3.6%FY 2024: 9.0%FY 2025: 2.8%
FY 2016 5y median 9.0% FY 2025
Net Margin -1.6%
FY 2016: 9.4%FY 2017: 14.9%FY 2018: 6.3%FY 2019: 6.4%FY 2020: -24.7%FY 2021: 5.0%FY 2022: 4.7%FY 2023: 0.7%FY 2024: 3.7%FY 2025: -1.6%
FY 2016 5y median 3.7% FY 2025
ROE -8.5%
FY 2016: 15.0%FY 2017: 20.7%FY 2018: 8.8%FY 2019: 10.6%FY 2020: -62.7%FY 2021: 17.6%FY 2022: 18.5%FY 2023: 3.3%FY 2024: 15.6%FY 2025: -8.5%
FY 2016 5y median 15.6% FY 2025
ROIC -4.9%
FY 2016: 8.7%FY 2017: 5.4%FY 2018: 3.5%FY 2019: 4.0%FY 2020: 10.4%FY 2021: 7.6%FY 2022: 7.2%FY 2023: 2.6%FY 2024: 7.5%FY 2025: -4.9%
FY 2016 5y median 7.2% FY 2025
ROA -0.9%
FY 2016: 4.0%FY 2017: 4.6%FY 2018: 2.0%FY 2019: 2.1%FY 2020: -8.2%FY 2021: 2.3%FY 2022: 2.4%FY 2023: 0.4%FY 2024: 2.1%FY 2025: -0.9%
FY 2016 5y median 2.1% FY 2025

Growth (YoY)

Revenue -8.1%
FY 2016: 21.7%FY 2017: -11.7%FY 2018: -0.8%FY 2019: 1.4%FY 2020: -9.3%FY 2021: 6.7%FY 2022: 12.7%FY 2023: 2.9%FY 2024: -0.7%FY 2025: -8.1%
FY 2016 FY 2025
Operating Income -71.2%
FY 2016: 26.4%FY 2017: -23.5%FY 2018: -21.1%FY 2019: 4.1%FY 2020: 75.8%FY 2021: -46.1%FY 2022: 10.5%FY 2023: -60.9%FY 2024: 149.5%FY 2025: -71.2%
FY 2016 FY 2025
EPS (diluted) -140.8%
FY 2016: 22.7%FY 2017: 25.0%FY 2018: -59.3%FY 2019: 21.8%FY 2020: -458.2%FY 2021: 121.7%FY 2022: 17.3%FY 2023: -83.6%FY 2024: 390.0%FY 2025: -140.8%
FY 2016 FY 2025
Free Cash Flow -46.0%
FY 2016: 32.4%FY 2017: -26.5%FY 2018: 23.2%FY 2019: 9.6%FY 2020: 17.6%FY 2021: -2.4%FY 2022: -72.5%FY 2023: 113.8%FY 2024: 14.8%FY 2025: -46.0%
FY 2016 FY 2025

Financial Health

Current Ratio 0.9×
FY 2016: 0.9×FY 2017: 1.0×FY 2018: 1.0×FY 2019: 1.0×FY 2020: 1.0×FY 2021: 0.9×FY 2022: 0.9×FY 2023: 0.9×FY 2024: 0.9×FY 2025: 0.9×
FY 2016 5y median 0.9× FY 2025
Quick Ratio 0.9×
FY 2016: 0.9×FY 2017: 0.6×FY 2018: 0.6×FY 2019: 1.0×FY 2020: 1.0×FY 2021: 0.9×FY 2022: 0.9×FY 2023: 0.9×FY 2024: 0.9×FY 2025: 0.9×
FY 2016 5y median 0.9× FY 2025
Debt / Equity 2.7×
FY 2016: 0.7×FY 2017: 1.7×FY 2018: 1.6×FY 2019: 1.9×FY 2020: 3.3×FY 2021: 1.9×FY 2022: 2.0×FY 2023: 2.0×FY 2024: 1.8×FY 2025: 2.7×
FY 2016 5y median 2.0× FY 2025
Net Debt / EBITDA 5.0×
FY 2016: 1.7×FY 2017: 2.4×FY 2018: 2.7×FY 2019: 2.4×FY 2020: -1.5×FY 2021: 1.7×FY 2022: 2.3×FY 2023: 2.4×FY 2024: 2.0×FY 2025: 5.0×
FY 2016 5y median 2.3× FY 2025
Interest Coverage 1.1×
FY 2016: 8.4×FY 2017: 6.1×FY 2018: 4.6×FY 2019: 3.7×FY 2020: 7.3×FY 2021: 4.3×FY 2022: 3.8×FY 2023: 1.4×FY 2024: 3.2×FY 2025: 1.1×
FY 2016 5y median 3.2× FY 2025

Dividends

Dividend Yield 9.6%
FY 2016: 2.7%FY 2017: 4.4%FY 2018: 6.9%FY 2019: 5.6%FY 2020: 1.3%FY 2021: 2.4%FY 2022: 4.1%FY 2023: 5.2%FY 2024: 4.8%FY 2025: 9.6%
FY 2016 5y median 4.8% FY 2025
Payout Ratio -159.5%
FY 2016: 44.0%FY 2017: 38.3%FY 2018: 90.6%FY 2019: 88.9%FY 2020: -4.1%FY 2021: 49.3%FY 2022: 53.5%FY 2023: 383.0%FY 2024: 78.4%FY 2025: -159.5%
FY 2016 5y median 53.5% FY 2025

Annual · latest fiscal year ends 2025-12-31