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PRPL

Purple Innovation, Inc.

Consumer Cyclical · USD

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Price alert · PRPL

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3.00 USD -0.10 -3.23%
As of Oct 30, 2026 Extended hours 3.00 0.00%
Bid
2.92 × 1
Ask
3.02 × 1
2.85 Day range 3.57
1.87 52-week range 21.25
YTD
-82.63%
1 year
-84.91%
Open
3.54
Prev close
3.10
Mkt cap
13.10M
Vol
18.58K
Avg vol
37.02K
EPS
-11.27
P/E
0.00
Div yield
0.00%
More statistics
Low
2.85
High
3.57
Forward P/E
-2.88
Beta
2.08
Short ratio
9.60
Inst. own
74.70%
Dividend
0.00
Ex-div date
50-d avg
0.90752
200-d avg
1.20
1y target
1.98

5D chart

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Interval
1m5m15m30m
PRPL five-day price chart2.552.803.063.313.57Oct 26Oct 27Oct 28Oct 29Oct 30

Financial health

Altman Z-Score

-2.43 Distress zone

Bankruptcy-risk model: below 1.81 distress, above 2.99 safe.

Piotroski F-Score

4 / 9 Average

Nine pass/fail tests of profitability, leverage and efficiency.

FMP rating

C+2 / 5 overall

  • DCF 3
  • Return on Equity 5
  • Return on Assets 1
  • Debt / Equity 1
  • P/E 1
  • P/B 1

Valuation

P/E -1.4×
FY 2016: -20.3×FY 2017: -9.6×FY 2018: -11.5×FY 2019: -7.0×FY 2020: -5.5×FY 2021: 221×FY 2022: -4.2×FY 2023: -0.9×FY 2024: -0.9×FY 2025: -1.4×
FY 2016 5y median -0.9× FY 2025
P/S 0.2×
FY 2016: 0.7×FY 2017: 0.4×FY 2018: 0.2×FY 2019: 0.2×FY 2020: 2.0×FY 2021: 1.2×FY 2022: 0.7×FY 2023: 0.2×FY 2024: 0.2×FY 2025: 0.2×
FY 2016 5y median 0.2× FY 2025
P/B -2.5×
FY 2016: 0.3×FY 2017: 0.7×FY 2018: -74.9×FY 2019: -3.3×FY 2020: 19.2×FY 2021: 6.0×FY 2022: 2.2×FY 2023: 0.9×FY 2024: 4.1×FY 2025: -2.5×
FY 2016 5y median 2.2× FY 2025
P/FCF -1.8×
FY 2016: -8.7×FY 2017: -9.0×FY 2018: -1.5×FY 2019: 7.2×FY 2020: 30.7×FY 2021: -9.9×FY 2022: -5.9×FY 2023: -1.5×FY 2024: -3.3×FY 2025: -1.8×
FY 2016 5y median -3.3× FY 2025
EV/EBITDA 167×
FY 2016: -20.5×FY 2017: -10.6×FY 2018: -4.3×FY 2019: -4.2×FY 2020: -4.8×FY 2021: 69.1×FY 2022: 3.6×FY 2023: -2.5×FY 2024: -4.7×FY 2025: 167×
FY 2016 5y median 3.6× FY 2025
EV/Sales 0.5×
FY 2016: 0.7×FY 2017: 0.4×FY 2018: 0.2×FY 2019: 0.2×FY 2020: 1.9×FY 2021: 1.3×FY 2022: 0.9×FY 2023: 0.5×FY 2024: 0.4×FY 2025: 0.5×
FY 2016 5y median 0.5× FY 2025
FCF Yield -56.2%
FY 2016: -11.6%FY 2017: -11.1%FY 2018: -67.2%FY 2019: 13.9%FY 2020: 3.3%FY 2021: -10.1%FY 2022: -17.1%FY 2023: -65.5%FY 2024: -30.0%FY 2025: -56.2%
FY 2016 5y median -30.0% FY 2025

Profitability

Gross Margin 40.2%
FY 2016: 32.8%FY 2017: 43.2%FY 2018: 39.4%FY 2019: 44.1%FY 2020: 47.0%FY 2021: 40.6%FY 2022: 36.3%FY 2023: 33.7%FY 2024: 37.1%FY 2025: 40.2%
FY 2016 5y median 37.1% FY 2025
Operating Margin -6.8%
FY 2016: -4.1%FY 2017: -4.4%FY 2018: -5.9%FY 2019: 3.8%FY 2020: 11.0%FY 2021: -3.2%FY 2022: -7.5%FY 2023: -22.3%FY 2024: -18.9%FY 2025: -6.8%
FY 2016 5y median -7.5% FY 2025
Net Margin -11.0%
FY 2016: -3.6%FY 2017: -4.5%FY 2018: -1.5%FY 2019: -5.3%FY 2020: -36.5%FY 2021: 0.6%FY 2022: -16.1%FY 2023: -23.7%FY 2024: -20.1%FY 2025: -11.0%
FY 2016 5y median -16.1% FY 2025
ROE 173.2%
FY 2016: -1.6%FY 2017: -7.6%FY 2018: 652.9%FY 2019: 86.3%FY 2020: -352.5%FY 2021: 2.8%FY 2022: -53.1%FY 2023: -104.6%FY 2024: -484.7%FY 2025: 173.2%
FY 2016 5y median -53.1% FY 2025
ROIC -14.9%
FY 2016: -1.7%FY 2017: -7.2%FY 2018: -72.9%FY 2019: 26.6%FY 2020: 14.0%FY 2021: -4.6%FY 2022: 9.4%FY 2023: -38.3%FY 2024: -41.4%FY 2025: -14.9%
FY 2016 5y median -14.9% FY 2025
ROA -17.4%
FY 2016: -1.5%FY 2017: -7.2%FY 2018: -6.0%FY 2019: -15.3%FY 2020: -42.7%FY 2021: 0.6%FY 2022: -21.3%FY 2023: -30.9%FY 2024: -31.8%FY 2025: -17.4%
FY 2016 5y median -21.3% FY 2025

Growth (YoY)

Revenue -3.9%
FY 2016: 1021.3%FY 2017: 200.7%FY 2018: 45.2%FY 2019: 49.9%FY 2020: 51.4%FY 2021: 12.0%FY 2022: -21.1%FY 2023: -10.9%FY 2024: -4.4%FY 2025: -3.9%
FY 2016 FY 2025
Operating Income 65.7%
FY 2016: -667.9%FY 2017: -229.2%FY 2018: -93.1%FY 2019: 196.0%FY 2020: 339.3%FY 2021: -132.8%FY 2022: -83.1%FY 2023: -166.0%FY 2024: 18.9%FY 2025: 65.7%
FY 2016 FY 2025
EPS (diluted) 47.3%
FY 2016: -674.1%FY 2017: -114.5%FY 2018: 51.5%FY 2019: -143.1%FY 2020: -387.1%FY 2021: 95.0%FY 2022: -276.7%FY 2023: -3.5%FY 2024: 22.2%FY 2025: 47.3%
FY 2016 FY 2025
Free Cash Flow -67.0%
FY 2016: -1878.4%FY 2017: -69.9%FY 2018: -256.4%FY 2019: 136.3%FY 2020: 248.1%FY 2021: -308.8%FY 2022: 23.9%FY 2023: -4.4%FY 2024: 64.1%FY 2025: -67.0%
FY 2016 FY 2025

Financial Health

Current Ratio 1.3×
FY 2016: 0.1×FY 2017: 0.1×FY 2018: 1.0×FY 2019: 1.3×FY 2020: 1.7×FY 2021: 1.6×FY 2022: 1.6×FY 2023: 1.3×FY 2024: 1.3×FY 2025: 1.3×
FY 2016 5y median 1.3× FY 2025
Quick Ratio 0.8×
FY 2016: -2.7×FY 2017: -7.3×FY 2018: 0.5×FY 2019: 0.8×FY 2020: 1.2×FY 2021: 0.9×FY 2022: 0.9×FY 2023: 0.7×FY 2024: 0.7×FY 2025: 0.8×
FY 2016 5y median 0.8× FY 2025
Debt / Equity -6.9×
FY 2016: 0.0×FY 2017: 0.0×FY 2018: -32.4×FY 2019: -1.4×FY 2020: 1.4×FY 2021: 1.3×FY 2022: 0.9×FY 2023: 1.3×FY 2024: 7.8×FY 2025: -6.9×
FY 2016 5y median 1.3× FY 2025
Net Debt / EBITDA 118×
FY 2016: -0.1×FY 2017: -0.0×FY 2018: -0.7×FY 2019: -0.1×FY 2020: 0.1×FY 2021: 6.6×FY 2022: 0.8×FY 2023: -1.3×FY 2024: -2.9×FY 2025: 118×
FY 2016 5y median 0.8× FY 2025
Interest Coverage -1.1×
FY 2016: 0.0×FY 2017: -108×FY 2018: -4.5×FY 2019: 3.1×FY 2020: 15.3×FY 2021: -12.5×FY 2022: -12.1×FY 2023: -57.8×FY 2024: -5.3×FY 2025: -1.1×
FY 2016 5y median -12.1× FY 2025

Dividends

Dividend Yield 0.0%
FY 2016: 0.2%FY 2017: 5.1%FY 2018: 0.0%FY 2019: 0.0%FY 2020: 0.4%FY 2021: 0.1%FY 2022: 0.0%FY 2023: 0.1%FY 2024: 0.0%FY 2025: 0.0%
FY 2016 5y median 0.0% FY 2025
Payout Ratio 0.0%
FY 2016: -3.3%FY 2017: -48.6%FY 2018: 0.0%FY 2019: 0.0%FY 2020: -2.3%FY 2021: 29.1%FY 2022: 0.0%FY 2023: -0.1%FY 2024: 0.0%FY 2025: 0.0%
FY 2016 5y median 0.0% FY 2025

Annual · latest fiscal year ends 2025-12-31