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Harley-Davidson, Inc. HOG

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Price alert · HOG

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34.47 USD +1.15 (+3.45%)

Nov 4, 2026, 3:23 PM EST

34.00 Day range 34.71
17.09 52-week range 34.71
YTD
+68.23%
1 year
+35.92%

Financial health

Altman Z-Score

1.30 Distress zone

Bankruptcy-risk model: below 1.81 distress, above 2.99 safe.

Piotroski F-Score

5 / 9 Average

Nine pass/fail tests of profitability, leverage and efficiency.

FMP rating

B-2 / 5 overall

  • DCF 4
  • Return on Equity 1
  • Return on Assets 1
  • Debt / Equity 2
  • P/E 1
  • P/B 5

Valuation

P/E 7.3×
FY 2016: 15.2×FY 2017: 16.8×FY 2018: 10.6×FY 2019: 13.8×FY 2020: 4318×FY 2021: 8.9×FY 2022: 8.3×FY 2023: 7.4×FY 2024: 8.7×FY 2025: 7.3×
FY 2016 5y median 8.3× FY 2025
P/S 0.6×
FY 2016: 1.7×FY 2017: 1.5×FY 2018: 1.0×FY 2019: 1.1×FY 2020: 1.4×FY 2021: 1.1×FY 2022: 1.1×FY 2023: 0.9×FY 2024: 0.8×FY 2025: 0.6×
FY 2016 5y median 0.9× FY 2025
P/B 0.8×
FY 2016: 5.5×FY 2017: 4.7×FY 2018: 3.2×FY 2019: 3.2×FY 2020: 3.3×FY 2021: 2.3×FY 2022: 2.1×FY 2023: 1.6×FY 2024: 1.3×FY 2025: 0.8×
FY 2016 5y median 1.6× FY 2025
P/FCF 5.9×
FY 2016: 11.4×FY 2017: 11.0×FY 2018: 5.7×FY 2019: 8.5×FY 2020: 5.4×FY 2021: 6.8×FY 2022: 15.5×FY 2023: 9.6×FY 2024: 4.6×FY 2025: 5.9×
FY 2016 5y median 6.8× FY 2025
EV/EBITDA 3.6×
FY 2016: 13.1×FY 2017: 13.5×FY 2018: 12.3×FY 2019: 15.2×FY 2020: 56.7×FY 2021: 10.7×FY 2022: 10.5×FY 2023: 10.3×FY 2024: 13.3×FY 2025: 3.6×
FY 2016 5y median 10.5× FY 2025
EV/Sales 0.5×
FY 2016: 2.8×FY 2017: 2.7×FY 2018: 2.1×FY 2019: 2.3×FY 2020: 2.8×FY 2021: 2.0×FY 2022: 2.0×FY 2023: 1.9×FY 2024: 1.8×FY 2025: 0.5×
FY 2016 5y median 1.9× FY 2025
FCF Yield 16.9%
FY 2016: 8.8%FY 2017: 9.1%FY 2018: 17.6%FY 2019: 11.8%FY 2020: 18.6%FY 2021: 14.8%FY 2022: 6.4%FY 2023: 10.4%FY 2024: 21.9%FY 2025: 16.9%
FY 2016 5y median 14.8% FY 2025

Profitability

Gross Margin 30.2%
FY 2016: 40.0%FY 2017: 38.9%FY 2018: 38.0%FY 2019: 35.8%FY 2020: 33.8%FY 2021: 35.6%FY 2022: 37.1%FY 2023: 37.4%FY 2024: 34.9%FY 2025: 30.2%
FY 2016 5y median 35.6% FY 2025
Operating Margin 8.6%
FY 2016: 17.4%FY 2017: 15.6%FY 2018: 12.5%FY 2019: 10.4%FY 2020: 0.2%FY 2021: 15.4%FY 2022: 15.8%FY 2023: 13.3%FY 2024: 8.0%FY 2025: 8.6%
FY 2016 5y median 13.3% FY 2025
Net Margin 7.6%
FY 2016: 11.5%FY 2017: 9.2%FY 2018: 9.3%FY 2019: 7.9%FY 2020: 0.0%FY 2021: 12.2%FY 2022: 12.9%FY 2023: 12.1%FY 2024: 8.8%FY 2025: 7.6%
FY 2016 5y median 12.1% FY 2025
ROE 10.8%
FY 2016: 36.0%FY 2017: 28.3%FY 2018: 30.0%FY 2019: 23.5%FY 2020: 0.1%FY 2021: 25.5%FY 2022: 25.5%FY 2023: 21.7%FY 2024: 14.4%FY 2025: 10.8%
FY 2016 5y median 21.7% FY 2025
ROIC 4.1%
FY 2016: 7.7%FY 2017: 5.8%FY 2018: 5.6%FY 2019: 4.4%FY 2020: -0.0%FY 2021: 6.5%FY 2022: 6.9%FY 2023: 5.7%FY 2024: 3.3%FY 2025: 4.1%
FY 2016 5y median 5.7% FY 2025
ROA 4.2%
FY 2016: 7.0%FY 2017: 5.2%FY 2018: 5.0%FY 2019: 4.0%FY 2020: 0.0%FY 2021: 5.9%FY 2022: 6.5%FY 2023: 5.8%FY 2024: 3.8%FY 2025: 4.2%
FY 2016 5y median 5.8% FY 2025

Growth (YoY)

Revenue -13.8%
FY 2016: 0.0%FY 2017: -5.8%FY 2018: 1.2%FY 2019: -6.2%FY 2020: -24.4%FY 2021: 31.6%FY 2022: 7.8%FY 2023: 1.4%FY 2024: -11.1%FY 2025: -13.8%
FY 2016 FY 2025
Operating Income -7.2%
FY 2016: -9.5%FY 2017: -15.7%FY 2018: -19.1%FY 2019: -22.1%FY 2020: -98.3%FY 2021: 8407.5%FY 2022: 10.4%FY 2023: -14.3%FY 2024: -46.5%FY 2025: -7.2%
FY 2016 FY 2025
EPS (diluted) -19.2%
FY 2016: 3.8%FY 2017: -21.1%FY 2018: 5.6%FY 2019: -16.0%FY 2020: -99.7%FY 2021: 49781.0%FY 2022: 18.4%FY 2023: -1.8%FY 2024: -29.4%FY 2025: -19.2%
FY 2016 FY 2025
Free Cash Flow -52.1%
FY 2016: 9.3%FY 2017: -13.0%FY 2018: 24.2%FY 2019: -30.8%FY 2020: 52.4%FY 2021: -18.3%FY 2022: -53.6%FY 2023: 38.0%FY 2024: 58.4%FY 2025: -52.1%
FY 2016 FY 2025

Financial Health

Current Ratio 2.1×
FY 2016: 1.3×FY 2017: 1.2×FY 2018: 1.2×FY 2019: 1.3×FY 2020: 1.5×FY 2021: 1.4×FY 2022: 1.3×FY 2023: 1.5×FY 2024: 1.4×FY 2025: 2.1×
FY 2016 5y median 1.4× FY 2025
Quick Ratio 1.8×
FY 2016: 1.2×FY 2017: 1.1×FY 2018: 1.1×FY 2019: 1.1×FY 2020: 1.3×FY 2021: 1.1×FY 2022: 1.1×FY 2023: 1.3×FY 2024: 1.2×FY 2025: 1.8×
FY 2016 5y median 1.2× FY 2025
Debt / Equity 1.0×
FY 2016: 3.5×FY 2017: 3.8×FY 2018: 4.3×FY 2019: 4.2×FY 2020: 5.2×FY 2021: 2.7×FY 2022: 2.4×FY 2023: 2.2×FY 2024: 2.2×FY 2025: 1.0×
FY 2016 5y median 2.2× FY 2025
Net Debt / EBITDA -0.1×
FY 2016: 4.8×FY 2017: 5.6×FY 2018: 6.5×FY 2019: 8.1×FY 2020: 28.7×FY 2021: 5.0×FY 2022: 5.0×FY 2023: 5.4×FY 2024: 7.7×FY 2025: -0.1×
FY 2016 5y median 5.0× FY 2025
Interest Coverage 11.6×
FY 2016: 35.3×FY 2017: 28.5×FY 2018: 23.1×FY 2019: 17.9×FY 2020: 0.3×FY 2021: 26.6×FY 2022: 29.1×FY 2023: 25.3×FY 2024: 13.5×FY 2025: 11.6×
FY 2016 5y median 25.3× FY 2025

Dividends

Dividend Yield 3.5%
FY 2016: 2.4%FY 2017: 2.9%FY 2018: 4.3%FY 2019: 4.1%FY 2020: 1.2%FY 2021: 1.6%FY 2022: 1.5%FY 2023: 1.8%FY 2024: 2.3%FY 2025: 3.5%
FY 2016 5y median 1.8% FY 2025
Payout Ratio 25.5%
FY 2016: 36.5%FY 2017: 48.3%FY 2018: 46.3%FY 2019: 56.0%FY 2020: 5245.5%FY 2021: 14.2%FY 2022: 12.6%FY 2023: 13.6%FY 2024: 20.0%FY 2025: 25.5%
FY 2016 5y median 14.2% FY 2025

Annual · latest fiscal year ends 2025-12-31