Harley-Davidson, Inc. HOG
At closeNov 4, 2026, 4:00 PM EST
After hours · Nov 4, 4:00 PM ET
- YTD
- +68.81%
- 1 year
- +36.40%
- Market cap
- 3.60B
- Revenue (ttm)
- 3.98B
- Profit margin
- -3.31%
- EPS (ttm)
- -0.87
- Shares out
- 104.07M
- Forward P/E
- 16.55
- Dividend
- 0.75 (2.27%)
- Ex-dividend date
- Sep 14, 2026
- YTD return
- +68.81%
- 1-year return
- +36.40%
- Volume
- 1.91M
- Avg volume
- 2.00M
- Open
- 34.00
- Previous close
- 33.32
- Day's range
- 34.00 – 34.71
- 52-week range
- 17.09 – 34.71
- Beta
- 1.31
- Analysts
- Buy
- Price target
- 30.10 (-13.0%)
- Earnings date
- Feb 9, 2027
5D +3.90 (+12.72%)
Key statistics
- Enterprise value
- 3.71B
- PEG ratio
- 2.59
- Price / sales
- 0.90
- Price / book
- 1.17
- Dividend yield
- 2.25%
- Payout ratio
- 40.38%
- Revenue growth
- -19.20%
- Free cash flow
- 3.66B
- Total cash
- 2.08B
- Total debt
- 2.34B
- Return on equity
- -4.19%
- Short % of float
- 26.96%
- 50-day average
- 27.41
- 200-day average
- 24.11
Analyst view
Consensus: buy
- Target (low)
- 19.00
- Target (mean)
- 30.10
- Target (high)
- 37.00
- Strong buy0
- Buy6
- Hold7
- Sell2
- Strong sell0
Next earnings
Feb 9, 2027
Expected Feb 9, 2027. Consensus EPS estimate -0.58.
Financials — quick view
Earnings
| Report date | Quarter ending | EPS estimate | EPS reported | Surprise | Surprise % |
|---|---|---|---|---|---|
| Feb 9, 2027 | Dec 30, 2026 | -0.69 | — | — | — |
| Oct 29, 2026 | Sep 30, 2026 | 0.4739 | 0.40 | -0.07 | -15.59% |
| Jul 23, 2026 | Jun 30, 2026 | 0.645 | 0.75 | +0.10 | +16.28% |
| May 5, 2026 | Mar 31, 2026 | 0.34 | 0.22 | -0.12 | -35.29% |
| Feb 10, 2026 | Dec 31, 2025 | -0.92 | -2.44 | -1.52 | -165.22% |
| Nov 4, 2025 | Sep 30, 2025 | 1.38 | 3.10 | +1.72 | +124.64% |
Upgrades / downgrades
| Date | Firm | Action | From | To |
|---|---|---|---|---|
| Oct 30, 2026 | Citigroup | main | Buy | Buy |
| Oct 30, 2026 | Wells Fargo | main | Underweight | Underweight |
| Oct 5, 2026 | Citigroup | up | Neutral | Buy |
| Sep 8, 2026 | Citigroup | main | Neutral | Neutral |
| Sep 2, 2026 | UBS | main | Neutral | Neutral |
| Aug 17, 2026 | DA Davidson | main | Buy | Buy |
About Harley-Davidson, Inc.
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
- Sector
- Consumer Cyclical
- Industry
- Recreational Vehicles
- Country
- United States
- Website
- harley-davidson.com
News
Harley-Davidson: 3 Key Takeaways for Long-Term Investors 
Harley-Davidson Stock After Q3: Should You Buy, Hold or Sell? 
Citigroup Maintains Buy on Harley-Davidson, Raises Price Target to $37 
Harley-Davidson Q3 Earnings Call Highlights 
Wells Fargo Maintains Underweight on Harley-Davidson, Raises Price Target to $25 
Harley-Davidson, Inc. (HOG) Q3 2026 Earnings Call Transcript 
Harley-Davidson Is Defying Gravity At This Point 
Harley-Davidson Lifts 2026 Outlook as US Motorcycle Sales Accelerate Despite Earnings Miss 
Harley-Davidson Lifts 2026 Outlook as US Motorcycle Sales Accelerate Despite Earnings Miss 
Compared to Estimates, Harley-Davidson (HOG) Q3 Earnings: A Look at Key Metrics
Your note
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Insider holders
| Insider | Relation | Latest transaction | Date | Shares held |
|---|---|---|---|---|
| ALSTEAD TROY M | Director | Conversion of Exercise of derivative security | May 13, 2026 | 41,248 |
| FARLEY JAMES D JR | Director | Conversion of Exercise of derivative security | May 13, 2026 | 22,220 |
| KRAUSE PAUL J | Officer | Sale | May 10, 2026 | 30,610 |
| KRISHNAN JAGDISH | Officer | Conversion of Exercise of derivative security | Feb 6, 2025 | 28,129 |
| LINEBARGER NORMAN THOMAS | Director | Stock Award(Grant) | May 13, 2025 | 29,065 |
| NOVA DANIEL J. | Director | Conversion of Exercise of derivative security | Sep 23, 2026 | 52,773 |
Institution ownership
| Holder | % held | Shares | Value | Reported |
|---|---|---|---|---|
| Blackrock Inc. | 9.80% | 10,196,018 | 352.68M | Jun 29, 2026 |
| Donald Smith & Co., Inc. | 8.92% | 9,279,072 | 320.96M | Jun 29, 2026 |
| Dimensional Fund Advisors LP | 5.73% | 5,968,319 | 206.44M | Jun 29, 2026 |
| Vanguard Portfolio Management LLC | 5.40% | 5,625,072 | 194.57M | Jun 29, 2026 |
| American Century Companies Inc | 5.14% | 5,351,228 | 185.10M | Jun 29, 2026 |
| LSV Asset Management | 4.88% | 5,081,044 | 175.75M | Jun 29, 2026 |
Fund ownership
| Holder | % held | Shares | Value | Reported |
|---|---|---|---|---|
| American Century ETF Trust-Avantis U.S. Small Cap Value ETF | 4.98% | 5,185,708 | 179.37M | Sep 29, 2026 |
| iShares Trust-iShares Core S&P Mid-Cap ETF | 3.44% | 3,575,789 | 123.69M | Sep 29, 2026 |
| VANGUARD INDEX FUNDS-Vanguard Total Stock Market Index Fund | 3.21% | 3,344,348 | 115.68M | Jun 29, 2026 |
| VANGUARD INDEX FUNDS-Vanguard Small-Cap Index Fund | 2.32% | 2,412,140 | 83.44M | Jun 29, 2026 |
| VANGUARD WHITEHALL FUNDS-Vanguard Selected Value Fund | 2.12% | 2,211,318 | 76.49M | Jul 30, 2026 |
| VANGUARD INDEX FUNDS-Vanguard Small-Cap Value Index Fund | 1.47% | 1,529,315 | 52.90M | Jun 29, 2026 |