Harley-Davidson, Inc. HOG
Set alert
31.22 USD +0.89 +2.93%
At close · Oct 30
31.25 +0.03 +0.10%
After hours · Oct 30, 6:37 PM ET
29.93 Day range 31.22
17.19 52-week range 31.22
- YTD
- +52.37%
- 1 year
- +17.15%
- Open
- 30.26
- Prev close
- 30.33
- Mkt cap
- 3.25B
- Vol
- 3.25M
- Avg vol
- 1.94M
- EPS
- 1.82
- P/E
- 17.15
- Div yield
- 2.47%
More statistics
- Low
- 29.93
- High
- 31.22
- Forward P/E
- 15.51
- Beta
- 0.00
- Short ratio
- 10.18
- Inst. own
- 112.29%
- Dividend
- 0.75
- Ex-div date
- Sep 14, 2026
- Earnings
- Feb 9, 2027
- 50-d avg
- 27.14
- 200-d avg
- 23.93
- 1y target
- 28.10
5Y chart
Events in this range
- Dec 7, 2021Dividend: 0.15
- Feb 25, 2022Dividend: 0.157
- Jun 1, 2022Dividend: 0.157
- Sep 9, 2022Dividend: 0.1575
- Dec 8, 2022Dividend: 0.157
- Dec 23, 2022Dividend: 0.158
- Mar 2, 2023Dividend: 0.165
- Jun 2, 2023Dividend: 0.165
- Jun 5, 2023Dividend: 0.165
- Sep 11, 2023Dividend: 0.165
- Sep 12, 2023Dividend: 0.165
- Dec 8, 2023Dividend: 0.165
- Dec 11, 2023Dividend: 0.165
- Mar 1, 2024Dividend: 0.1725
- Mar 4, 2024Dividend: 0.1725
- Jun 5, 2024Dividend: 0.1725
- Sep 16, 2024Dividend: 0.1725
- Dec 10, 2024Dividend: 0.1725
- Feb 28, 2025Dividend: 0.18
- Jun 2, 2025Dividend: 0.18
- Sep 10, 2025Dividend: 0.18
- Nov 4, 2025Earnings: 3.1; estimate 1.38; surprise 124.64%
- Dec 9, 2025Dividend: 0.18
- Feb 10, 2026Earnings: -2.44; estimate -0.92; surprise -165.22%
- Mar 2, 2026Dividend: 0.1875
- May 5, 2026Earnings: 0.22; estimate 0.34; surprise -35.29%
- Jun 8, 2026Dividend: 0.1875
- Jul 23, 2026Earnings: 0.75; estimate 0.645; surprise 16.28%
- Jul 28, 2026Rating: Morgan Stanley · Underweight → Underweight
- Aug 17, 2026Rating: DA Davidson · Buy → Buy
- Sep 2, 2026Rating: UBS · Neutral → Neutral
- Sep 8, 2026Rating: Citigroup · Neutral → Neutral
- Sep 15, 2026Dividend: 0.1875
- Oct 5, 2026Rating: Citigroup · Neutral → Buy
- Oct 29, 2026Earnings: 0.4; estimate 0.4739; surprise -15.59%
- Oct 30, 2026Rating: Wells Fargo · Underweight → Underweight
Signals (78)
| Name | Date | Ago |
|---|---|---|
| MACD: Buy Signal | Oct 26, 2026 | 6 days ago |
| SMA: Bullish | Oct 19, 2026 | 1 week ago |
| SMA: Bullish | Oct 5, 2026 | 3 weeks ago |
| SMA: Bearish | Sep 28, 2026 | 1 month ago |
| MACD: Sell Signal | Sep 21, 2026 | 1 month ago |
| SMA: Bearish | Sep 14, 2026 | 1 month ago |
| SMA: Bullish | Aug 3, 2026 | 3 months ago |
| SMA: Bearish | Jul 27, 2026 | 3 months ago |
| SMA: Bullish | Apr 6, 2026 | 6 months ago |
| MACD: Buy Signal | Mar 30, 2026 | 7 months ago |
| SMA: Bullish | Mar 23, 2026 | 7 months ago |
| RSI: Oversold | Feb 23, 2026 | 8 months ago |
| SMA: Bearish | Nov 3, 2025 | 12 months ago |
| MACD: Sell Signal | Nov 3, 2025 | 12 months ago |
| SMA: Bearish | Oct 6, 2025 | 1 year ago |
| SMA: Bullish | Aug 11, 2025 | 1 year ago |
| SMA: Bullish | Aug 11, 2025 | 1 year ago |
| SMA: Bearish | Jul 28, 2025 | 1 year ago |
| SMA: Bullish | Jul 21, 2025 | 1 year ago |
| SMA: Bearish | Jul 14, 2025 | 1 year ago |
| SMA: Bullish | Jun 30, 2025 | 1 year ago |
| SMA: Bearish | Jun 16, 2025 | 1 year ago |
| SMA: Bullish | May 12, 2025 | 1 year ago |
| MACD: Buy Signal | May 5, 2025 | 1 year ago |
| RSI: Oversold | Mar 31, 2025 | 1 year ago |
| RSI: Oversold | Mar 10, 2025 | 1 year ago |
| RSI: Oversold | Feb 10, 2025 | 1 year ago |
| MACD: Sell Signal | Oct 7, 2024 | 2 years ago |
| SMA: Bearish | Sep 30, 2024 | 2 years ago |
| SMA: Bearish | Sep 30, 2024 | 2 years ago |
| SMA: Bullish | Sep 9, 2024 | 2 years ago |
| SMA: Bearish | Sep 2, 2024 | 2 years ago |
| SMA: Bullish | Aug 12, 2024 | 2 years ago |
| MACD: Buy Signal | Aug 5, 2024 | 2 years ago |
| SMA: Bearish | Jul 29, 2024 | 2 years ago |
| SMA: Bullish | Jul 22, 2024 | 2 years ago |
| SMA: Bullish | Jul 8, 2024 | 2 years ago |
| SMA: Bearish | Jun 3, 2024 | 2 years ago |
| SMA: Bullish | May 27, 2024 | 2 years ago |
| SMA: Bearish | May 20, 2024 | 2 years ago |
| SMA: Bullish | May 13, 2024 | 2 years ago |
| SMA: Bearish | May 6, 2024 | 2 years ago |
| SMA: Bullish | Apr 29, 2024 | 2 years ago |
| SMA: Bearish | Apr 22, 2024 | 2 years ago |
| MACD: Sell Signal | Apr 22, 2024 | 2 years ago |
| SMA: Bearish | Apr 15, 2024 | 2 years ago |
| RSI: Overbought | Mar 18, 2024 | 2 years ago |
| SMA: Bullish | Feb 5, 2024 | 2 years ago |
| SMA: Bearish | Jan 22, 2024 | 2 years ago |
| SMA: Bullish | Dec 11, 2023 | 2 years ago |
| MACD: Buy Signal | Nov 27, 2023 | 2 years ago |
| SMA: Bullish | Nov 20, 2023 | 2 years ago |
| RSI: Oversold | Oct 23, 2023 | 3 years ago |
| MACD: Sell Signal | Sep 18, 2023 | 3 years ago |
| SMA: Bearish | Aug 7, 2023 | 3 years ago |
| MACD: Buy Signal | Jul 10, 2023 | 3 years ago |
| SMA: Bullish | Jun 26, 2023 | 3 years ago |
| SMA: Bearish | Mar 6, 2023 | 3 years ago |
| SMA: Bearish | Mar 6, 2023 | 3 years ago |
| MACD: Sell Signal | Mar 6, 2023 | 3 years ago |
| MACD: Buy Signal | Jan 30, 2023 | 3 years ago |
| SMA: Bullish | Jan 23, 2023 | 3 years ago |
| SMA: Bearish | Jan 16, 2023 | 3 years ago |
| SMA: Bullish | Jan 9, 2023 | 3 years ago |
| MACD: Sell Signal | Dec 26, 2022 | 3 years ago |
| SMA: Bearish | Dec 19, 2022 | 3 years ago |
| SMA: Bullish | Oct 24, 2022 | 4 years ago |
| SMA: Bullish | Oct 24, 2022 | 4 years ago |
| MACD: Buy Signal | Oct 24, 2022 | 4 years ago |
| MACD: Sell Signal | Oct 3, 2022 | 4 years ago |
| SMA: Bearish | Sep 26, 2022 | 4 years ago |
| SMA: Bearish | Sep 19, 2022 | 4 years ago |
| MACD: Buy Signal | Aug 1, 2022 | 4 years ago |
| SMA: Bullish | Jul 25, 2022 | 4 years ago |
| SMA: Bullish | Jul 18, 2022 | 4 years ago |
| SMA: Bearish | Mar 28, 2022 | 4 years ago |
| SMA: Bullish | Feb 7, 2022 | 4 years ago |
| SMA: Bearish | Jan 17, 2022 | 4 years ago |
Key statistics
- Market cap
- 3.23B
- Enterprise value
- 3.40B
- Trailing P/E
- 17.06
- Forward P/E
- 15.51
- PEG ratio
- 2.36
- Price / sales
- 0.81
- Price / book
- 1.10
- EPS (TTM)
- 1.82
- Beta
- 0.00
- Dividend yield
- 2.47%
- Payout ratio
- 40.38%
- Profit margin
- -3.31%
- Revenue (TTM)
- 3.98B
- Revenue growth
- -19.20%
- Free cash flow
- 3.66B
- Total cash
- 2.08B
- Total debt
- 2.34B
- Return on equity
- -4.19%
- Shares outstanding
- 104.07M
- Short % of float
- 26.96%
- 50-day average
- 27.14
- 200-day average
- 23.93
Analyst view
Consensus: buy
Buy
Price target (mean) 28.10 -10.0% downside
Now 31.22
- Target (low)
- 19.00
- Target (mean)
- 28.10
- Target (high)
- 33.00
Ratings (0m) 15 6 buy · 7 hold · 2 sell
- Strong buy0
- Buy6
- Hold7
- Sell2
- Strong sell0
Next earnings
Feb 9, 2027
Expected Feb 9, 2027. Consensus EPS estimate -0.75222.
Financials — quick view
HOG Revenue — quarterly 1.23B
HOG Net income — quarterly 79.81M
HOG EPS — quarterly 0.76
Earnings
| Report date | Quarter ending | EPS estimate | EPS reported | Surprise | Surprise % |
|---|---|---|---|---|---|
| Feb 9, 2027 | Dec 30, 2026 | -0.67536 | — | — | — |
| Oct 29, 2026 | Sep 30, 2026 | 0.4739 | 0.40 | -0.07 | -15.59% |
| Jul 23, 2026 | Jun 30, 2026 | 0.645 | 0.75 | +0.10 | +16.28% |
| May 5, 2026 | Mar 31, 2026 | 0.34 | 0.22 | -0.12 | -35.29% |
| Feb 10, 2026 | Dec 31, 2025 | -0.92 | -2.44 | -1.52 | -165.22% |
| Nov 4, 2025 | Sep 30, 2025 | 1.38 | 3.10 | +1.72 | +124.64% |
Upgrades / downgrades
| Date | Firm | Action | From | To |
|---|---|---|---|---|
| Oct 30, 2026 | Wells Fargo | main | Underweight | Underweight |
| Oct 5, 2026 | Citigroup | up | Neutral | Buy |
| Sep 8, 2026 | Citigroup | main | Neutral | Neutral |
| Sep 2, 2026 | UBS | main | Neutral | Neutral |
| Aug 17, 2026 | DA Davidson | main | Buy | Buy |
| Jul 28, 2026 | Morgan Stanley | main | Underweight | Underweight |
About Harley-Davidson, Inc.
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
- Sector
- Consumer Cyclical
- Industry
- Recreational Vehicles
- Country
- United States
- Website
- harley-davidson.com
News
- Citigroup Maintains Buy on Harley-Davidson, Raises Price Target to $37
- Harley-Davidson Q3 Earnings Call Highlights
- Wells Fargo Maintains Underweight on Harley-Davidson, Raises Price Target to $25
- Harley-Davidson, Inc. (HOG) Q3 2026 Earnings Call Transcript
- Harley-Davidson Is Defying Gravity At This Point
- Harley-Davidson Lifts 2026 Outlook as US Motorcycle Sales Accelerate Despite Earnings Miss
- Harley-Davidson Lifts 2026 Outlook as US Motorcycle Sales Accelerate Despite Earnings Miss
- Compared to Estimates, Harley-Davidson (HOG) Q3 Earnings: A Look at Key Metrics
- Harley-Davidson Q3 2026 Earnings Call Transcript
- Harley-Davidson (HOG) Q3 Earnings and Revenues Miss Estimates
Your note
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Insider holders
| Insider | Relation | Latest transaction | Date | Shares held |
|---|---|---|---|---|
| ALSTEAD TROY M | Director | Conversion of Exercise of derivative security | May 13, 2026 | 41,248 |
| FARLEY JAMES D JR | Director | Conversion of Exercise of derivative security | May 13, 2026 | 22,220 |
| KRAUSE PAUL J | Officer | Sale | May 10, 2026 | 30,610 |
| KRISHNAN JAGDISH | Officer | Conversion of Exercise of derivative security | Feb 6, 2025 | 28,129 |
| LINEBARGER NORMAN THOMAS | Director | Stock Award(Grant) | May 13, 2025 | 29,065 |
| NOVA DANIEL J. | Director | Conversion of Exercise of derivative security | Sep 23, 2026 | 52,773 |
Institution ownership
| Holder | % held | Shares | Value | Reported |
|---|---|---|---|---|
| Blackrock Inc. | 9.80% | 10,196,018 | 316.59M | Jun 29, 2026 |
| Donald Smith & Co., Inc. | 8.92% | 9,279,072 | 288.12M | Jun 29, 2026 |
| Dimensional Fund Advisors LP | 5.73% | 5,968,319 | 185.32M | Jun 29, 2026 |
| Vanguard Portfolio Management LLC | 5.40% | 5,625,072 | 174.66M | Jun 29, 2026 |
| American Century Companies Inc | 5.14% | 5,351,228 | 166.16M | Jun 29, 2026 |
| LSV Asset Management | 4.88% | 5,081,044 | 157.77M | Jun 29, 2026 |
Fund ownership
| Holder | % held | Shares | Value | Reported |
|---|---|---|---|---|
| American Century ETF Trust-Avantis U.S. Small Cap Value ETF | 4.98% | 5,185,708 | 161.02M | Sep 29, 2026 |
| iShares Trust-iShares Core S&P Mid-Cap ETF | 3.44% | 3,575,789 | 111.03M | Sep 29, 2026 |
| VANGUARD INDEX FUNDS-Vanguard Total Stock Market Index Fund | 3.21% | 3,344,348 | 103.84M | Jun 29, 2026 |
| VANGUARD INDEX FUNDS-Vanguard Small-Cap Index Fund | 2.32% | 2,412,140 | 74.90M | Jun 29, 2026 |
| VANGUARD WHITEHALL FUNDS-Vanguard Selected Value Fund | 2.12% | 2,211,318 | 68.66M | Jul 30, 2026 |
| VANGUARD INDEX FUNDS-Vanguard Small-Cap Value Index Fund | 1.47% | 1,529,315 | 47.49M | Jun 29, 2026 |