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BZUN

Baozun Inc.

Consumer Cyclical · USD

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Price alert · BZUN

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3.27 USD -0.09 -2.68%
As of Oct 30, 2026 Extended hours 3.27 0.00%
Bid
3.26 × 2
Ask
3.27 × 2
3.23 Day range 3.37
2.10 52-week range 3.84
YTD
+22.93%
1 year
-2.39%
Open
3.31
Prev close
3.36
Mkt cap
189.47M
Vol
113.51K
Avg vol
242.98K
EPS
0.14
P/E
23.36
Div yield
0.00%
More statistics
Low
3.23
High
3.37
Forward P/E
8.27
Beta
0.36
Short ratio
1.18
Inst. own
23.18%
Dividend
0.00
Ex-div date
50-d avg
2.91
200-d avg
2.68
1y target
3.48

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Financial health

Altman Z-Score

1.53 Distress zone

Bankruptcy-risk model: below 1.81 distress, above 2.99 safe.

Piotroski F-Score

4 / 9 Average

Nine pass/fail tests of profitability, leverage and efficiency.

FMP rating

C2 / 5 overall

  • DCF 1
  • Return on Equity 1
  • Return on Assets 1
  • Debt / Equity 2
  • P/E 1
  • P/B 5

Valuation

P/E -4.6×
FY 2016: 48.2×FY 2017: 56.6×FY 2018: 44.7×FY 2019: 47.4×FY 2020: 32.9×FY 2021: -28.9×FY 2022: -3.4×FY 2023: -4.2×FY 2024: -6.4×FY 2025: -4.6×
FY 2016 5y median -4.6× FY 2025
P/S 0.1×
FY 2016: 1.2×FY 2017: 2.8×FY 2018: 2.2×FY 2019: 1.8×FY 2020: 1.6×FY 2021: 0.7×FY 2022: 0.3×FY 2023: 0.1×FY 2024: 0.1×FY 2025: 0.1×
FY 2016 5y median 0.1× FY 2025
P/B 0.3×
FY 2016: 2.7×FY 2017: 6.5×FY 2018: 5.5×FY 2019: 5.3×FY 2020: 2.3×FY 2021: 1.3×FY 2022: 0.6×FY 2023: 0.3×FY 2024: 0.3×FY 2025: 0.3×
FY 2016 5y median 0.3× FY 2025
P/FCF 4.0×
FY 2016: -66.8×FY 2017: -27.1×FY 2018: -54.1×FY 2019: 63.6×FY 2020: 70.3×FY 2021: -16.6×FY 2022: 12.7×FY 2023: 4.1×FY 2024: -11.1×FY 2025: 4.0×
FY 2016 5y median 4.0× FY 2025
EV/EBITDA 35.1×
FY 2016: 26.4×FY 2017: 38.3×FY 2018: 28.5×FY 2019: 27.9×FY 2020: 19.5×FY 2021: 51.2×FY 2022: -7.3×FY 2023: 20.5×FY 2024: 10.8×FY 2025: 35.1×
FY 2016 5y median 20.5× FY 2025
EV/Sales 0.2×
FY 2016: 1.0×FY 2017: 2.8×FY 2018: 2.2×FY 2019: 2.0×FY 2020: 1.5×FY 2021: 0.6×FY 2022: 0.3×FY 2023: 0.2×FY 2024: 0.2×FY 2025: 0.2×
FY 2016 5y median 0.2× FY 2025
FCF Yield 24.8%
FY 2016: -1.5%FY 2017: -3.7%FY 2018: -1.8%FY 2019: 1.6%FY 2020: 1.4%FY 2021: -6.0%FY 2022: 7.9%FY 2023: 24.5%FY 2024: -9.0%FY 2025: 24.8%
FY 2016 5y median 7.9% FY 2025

Profitability

Gross Margin 50.9%
FY 2016: 27.4%FY 2017: 34.1%FY 2018: 38.9%FY 2019: 38.8%FY 2020: 36.9%FY 2021: 36.8%FY 2022: 40.8%FY 2023: 44.2%FY 2024: 47.6%FY 2025: 50.9%
FY 2016 5y median 44.2% FY 2025
Operating Margin 0.8%
FY 2016: 2.7%FY 2017: 6.2%FY 2018: 6.6%FY 2019: 4.2%FY 2020: 6.3%FY 2021: 0.1%FY 2022: 0.4%FY 2023: -2.3%FY 2024: -1.2%FY 2025: 0.8%
FY 2016 5y median 0.1% FY 2025
Net Margin -2.4%
FY 2016: 2.6%FY 2017: 5.0%FY 2018: 5.0%FY 2019: 3.9%FY 2020: 4.8%FY 2021: -2.3%FY 2022: -7.8%FY 2023: -3.2%FY 2024: -2.0%FY 2025: -2.4%
FY 2016 5y median -2.4% FY 2025
ROE -6.6%
FY 2016: 5.5%FY 2017: 11.4%FY 2018: 12.4%FY 2019: 11.1%FY 2020: 7.0%FY 2021: -4.5%FY 2022: -16.2%FY 2023: -6.8%FY 2024: -4.7%FY 2025: -6.6%
FY 2016 5y median -6.6% FY 2025
ROIC 1.0%
FY 2016: 4.5%FY 2017: 9.8%FY 2018: 10.5%FY 2019: 4.4%FY 2020: 4.8%FY 2021: 0.1%FY 2022: 0.4%FY 2023: -2.4%FY 2024: -1.4%FY 2025: 1.0%
FY 2016 5y median 0.1% FY 2025
ROA -2.5%
FY 2016: 3.7%FY 2017: 6.9%FY 2018: 6.7%FY 2019: 4.0%FY 2020: 4.1%FY 2021: -1.8%FY 2022: -6.5%FY 2023: -2.7%FY 2024: -1.8%FY 2025: -2.5%
FY 2016 5y median -2.5% FY 2025

Growth (YoY)

Revenue 5.6%
FY 2016: 30.5%FY 2017: 22.4%FY 2018: 30.0%FY 2019: 35.0%FY 2020: 21.6%FY 2021: 6.2%FY 2022: -10.6%FY 2023: 4.9%FY 2024: 6.9%FY 2025: 5.6%
FY 2016 FY 2025
Operating Income 165.3%
FY 2016: 965.7%FY 2017: 184.6%FY 2018: 38.8%FY 2019: -13.9%FY 2020: 82.5%FY 2021: -98.7%FY 2022: 374.1%FY 2023: -720.0%FY 2024: 44.4%FY 2025: 165.3%
FY 2016 FY 2025
EPS (diluted) -31.1%
FY 2016: 278.6%FY 2017: 124.5%FY 2018: 26.1%FY 2019: 4.8%FY 2020: 42.0%FY 2021: -145.7%FY 2022: -249.0%FY 2023: 56.2%FY 2024: 34.0%FY 2025: -31.1%
FY 2016 FY 2025
Free Cash Flow 349.2%
FY 2016: -41.6%FY 2017: -595.8%FY 2018: 49.2%FY 2019: 194.9%FY 2020: -5.3%FY 2021: -291.8%FY 2022: 146.0%FY 2023: 61.3%FY 2024: -137.8%FY 2025: 349.2%
FY 2016 FY 2025

Financial Health

Current Ratio 1.9×
FY 2016: 2.7×FY 2017: 2.1×FY 2018: 1.9×FY 2019: 2.4×FY 2020: 4.2×FY 2021: 1.9×FY 2022: 2.0×FY 2023: 1.9×FY 2024: 1.9×FY 2025: 1.9×
FY 2016 5y median 1.9× FY 2025
Quick Ratio 1.5×
FY 2016: 2.2×FY 2017: 1.7×FY 2018: 1.4×FY 2019: 2.0×FY 2020: 3.6×FY 2021: 1.6×FY 2022: 1.7×FY 2023: 1.6×FY 2024: 1.5×FY 2025: 1.5×
FY 2016 5y median 1.6× FY 2025
Debt / Equity 0.6×
FY 2016: 0.1×FY 2017: 0.1×FY 2018: 0.2×FY 2019: 1.1×FY 2020: 0.5×FY 2021: 0.8×FY 2022: 0.6×FY 2023: 0.7×FY 2024: 0.6×FY 2025: 0.6×
FY 2016 5y median 0.6× FY 2025
Net Debt / EBITDA 18.7×
FY 2016: -6.8×FY 2017: -0.2×FY 2018: 0.0×FY 2019: 2.7×FY 2020: -1.4×FY 2021: -6.6×FY 2022: -0.5×FY 2023: 5.3×FY 2024: 4.6×FY 2025: 18.7×
FY 2016 5y median 4.6× FY 2025
Interest Coverage 1.7×
FY 2016: 0.0×FY 2017: 60.3×FY 2018: 27.2×FY 2019: 5.0×FY 2020: 8.4×FY 2021: 0.1×FY 2022: 0.6×FY 2023: -5.0×FY 2024: -2.9×FY 2025: 1.7×
FY 2016 5y median 0.1× FY 2025

Dividends

Dividend Yield 0.0%
FY 2016: 0.0%FY 2017: 0.0%FY 2018: 0.0%FY 2019: 0.0%FY 2020: 0.0%FY 2021: 0.0%FY 2022: 0.0%FY 2023: 0.1%FY 2024: 0.1%FY 2025: 0.0%
FY 2016 5y median 0.0% FY 2025
Payout Ratio 0.0%
FY 2016: 0.0%FY 2017: 0.0%FY 2018: 0.0%FY 2019: 0.0%FY 2020: 0.0%FY 2021: 0.0%FY 2022: 0.0%FY 2023: -0.4%FY 2024: -0.6%FY 2025: 0.0%
FY 2016 5y median 0.0% FY 2025

Annual · latest fiscal year ends 2025-12-31