e.l.f. Beauty, Inc. ELF

Somebody is playing games here

Strange price action today

The Russell rebalance did this imo. Elf moving to Russell 1000

Russel rebalance tomorrow. Elf is moving from the 2000 to the 1000

Elf just dropped its first foundation in 7 years. This is going to hugely drive revenue. Bullish.

This is insane selling. Why?

Add to cart

I’m tired of ELF being compared to expensive brands. EL losses should be bullish for elf. Also the insider selling has been normal and constant for years. The ceo schedules regular sells to prevent dumping. He has a huge position and selling means nothing. Look at the insider history.

I’m not sure when investors are going to realize that elf is the hedge to EL. It’s what everyone can afford because they can’t afford EL. Big bounce coming here.

That was a fun pop. Elf yourself:)