e.l.f. Beauty, Inc. ELF

The top is in.

Ratings Summary: There's a clear trend towards downgrading the stock from "Buy" or "Overweight" to "Neutral" or "Hold". Notable actions include:

• UBS lowering the target to $74 from $158 and downgrading to Neutral from Buy.
• Morgan Stanley adjusting the target to $70 from $153, downgrading to Equal Weight from Overweight.

Most analysts revised down to low 70s. It will trade lower.

“ELF is still a best-in-class company, but we're lowering our rating to Neutral from Buy due to uncertainty over how long the [point of sale] slowdown will last,” writes Linda Bolton Weiser, an analyst at D.A. Davidson who downgraded the stock Friday. She also cut her price target for the shares to $80 from $170.

Elf is down 60% over the last year mostly based on tariff news. The ceo says that tariffs won’t affect the company. ??‍♀️

Adding commons for long term.

Fucking CUNT

Bullish flow showing up finally.

All in???

But why?

Max pain is higher