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DRCT
Direct Digital Holdings, Inc.
1.64
2 x 1.21
2 x 2.43
bid
ask
-
0.06
3.53%
2 @ 07:30 PM
1.61 -0.03 (1.83%)
| Ytd | -88.35% | |
| 1y | -98.10% |
1.61
day range
1.74
1.64
52 week range
86.24
| Open | 1.74 | Prev Close | 1.70 | Low | 1.61 | High | 1.74 | Mkt Cap | 1.32M |
| Vol | 20.10K | Avg Vol | 157.54K | EPS | -197.09 | P/E | N/A | Forward P/E | 13.41 |
| Beta | 7.44 | Short Ratio | 0.86 | Inst. Own | 7.51% | Dividend | N/A | Div Yield | N/A |
| Ex Div Date | N/A | Earning | 11-05 | 50-d Avg | 2.39 | 200-d Avg | 5.49 | 1yr Est | 5.25 |
Earning
| Date | For | Estimate | Reported | Surprise | surprise % |
|---|---|---|---|---|---|
| 2024-11-12 | 2024-09 | 0.14 | -0.71 | -0.85 | -607.14% |
| 2024-10-15 | 2024-03 | 0 | N/A | N/A | N/A |
| 2024-10-15 | 2024-06 | 0 | -0.16 | N/A | N/A |
| 2024-10-15 | 2024-06 | 0 | N/A | N/A | N/A |
| 2024-03-26 | 2023-12 | 0.28 | -0.08 | -0.36 | -128.57% |
| 2024-03-26 | 2023-12 | 0.28 | N/A | N/A | N/A |
Upgrade / Downgrade
| Date | Firm | Action | From | To |
|---|---|---|---|---|
| 2024-04-24 | Benchmark | Upgrade | Buy | Buy |
| 2024-03-27 | Roth MKM | Upgrade | Buy | Buy |
| 2024-03-27 | Benchmark | Upgrade | Buy | Buy |
| 2024-03-27 | Noble Capital Markets | Downgrade | Outperform | Market Perform |
| 2024-03-13 | Roth MKM | Upgrade | Buy | Buy |
| 2024-03-06 | Benchmark | Upgrade | Buy | Buy |
Profile
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. Direct Digital Holdings, Inc. serves various industry verticals, such as travel, education, healthcare, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Insider Holder
| Date | Name | Relation | Quantity | Description |
|---|---|---|---|---|
| 2024-12-17 | COHEN RICHARD M | Director | 55.91K | Sale |
| 2024-10-15 | DIAZ DIANA P. | Chief Financial Officer | 8.40K | Conversion of Exercise of derivative security |
| 2023-12-04 | DIRECT DIGITAL MANAGEMENT, LLC | Beneficial Owner of more than 10% of a Class of Security | 0.00 | Conversion of Exercise of derivative security |
| 2024-12-17 | LEATHERBERRY ANTOINETTE RENEE | Director | 55.81K | Sale |
| 2024-12-17 | LOCKE MISTELLE | Director | 30.20K | Sale |
| 2024-08-21 | LOWREY MARIA VILCHEZ | Officer | 15.49K | Conversion of Exercise of derivative security |
Institution Ownership
| Report Date | Organization | Position | Value | Percentage |
|---|---|---|---|---|
| 2024-09-29 | Vanguard Group Inc | 137.97K | 758.86K | 3.63% |
| 2024-09-29 | Ameriprise Financial, Inc. | 38.26K | 210.43K | 1.01% |
| 2024-09-29 | Geode Capital Management, LLC | 34.50K | 189.77K | 0.91% |
| 2024-09-29 | Cresset Asset Management, LLC | 20.16K | 110.88K | 0.53% |
| 2024-09-29 | Blackrock Inc. | 16.25K | 89.36K | 0.43% |
| 2024-09-29 | Morgan Stanley | 10.22K | 56.19K | 0.27% |
Fund Ownership
| Report Date | Organization | Position | Value | Percentage |
|---|---|---|---|---|
| 2024-09-29 | Vanguard Total Stock Market Index Fund | 90.85K | 499.66K | 2.39% |
| 2024-09-29 | Vanguard Extended Market Index Fund | 45.66K | 251.12K | 1.20% |
| 2024-10-30 | Fidelity Extended Market Index Fund | 17.90K | 98.44K | 0.47% |
| 2024-10-30 | iShares Micro Cap ETF | 7.91K | 43.52K | 0.21% |
| 2024-10-30 | Fidelity Total Market Index Fund | 5.56K | 30.55K | 0.15% |
| 2024-10-30 | Fidelity Series Total Market Index Fund | 4.39K | 24.17K | 0.12% |
Split
| Split | Date |
|---|---|
| 1 : 4 | 2026-04-27 |
| 1 : 55 | 2026-01-12 |