Baozun Inc. BZUN
At closeNov 3, 2026, 4:00 PM EST
After hours · Nov 3, 4:00 PM ET
- YTD
- +21.05%
- 1 year
- -3.01%
- Market cap
- 186.57M
- Revenue (ttm)
- 8.97B
- Profit margin
- -3.03%
- EPS (ttm)
- 0.14
- Shares out
- 54.22M
- P/E ratio
- 23.00
- Forward P/E
- 8.27
- YTD return
- +21.05%
- 1-year return
- -3.01%
- Volume
- 110.78K
- Avg volume
- 243.39K
- Open
- 3.27
- Previous close
- 3.17
- Day's range
- 3.17 – 3.27
- 52-week range
- 2.07 – 3.92
- Beta
- 0.36
- Price target
- 3.48 (+8.1%)
6M +0.47 (+17.09%)
Key statistics
- Enterprise value
- 1.78B
- PEG ratio
- 0.00
- Price / sales
- 0.02
- Price / book
- 0.05
- Dividend yield
- 0.00%
- Payout ratio
- 0.00%
- Revenue growth
- 3.10%
- Free cash flow
- -697.44M
- Total cash
- 2.61B
- Total debt
- 2.09B
- Return on equity
- -3.80%
- Short % of float
- 2.33%
- 50-day average
- 2.91
- 200-day average
- 2.68
Analyst view
- Target (low)
- 2.48
- Target (mean)
- 3.48
- Target (high)
- 4.37
- Strong buy0
- Buy5
- Hold2
- Sell0
- Strong sell0
Next earnings
Consensus EPS estimate 0.00.
Financials — quick view
Earnings
| Report date | Quarter ending | EPS estimate | EPS reported | Surprise | Surprise % |
|---|---|---|---|---|---|
| Nov 21, 2024 | Sep 1, 2024 | 0.00 | -0.16 | — | — |
| Aug 28, 2024 | Jun 1, 2024 | 0.00 | -0.01 | — | — |
| May 28, 2024 | Mar 1, 2024 | 0.00 | -0.03 | — | — |
| Mar 21, 2024 | Dec 1, 2023 | 0.00 | 0.07 | — | — |
| Nov 22, 2023 | Sep 1, 2023 | 0.00 | -0.18 | — | — |
| Aug 28, 2023 | Jun 1, 2023 | 0.00 | -0.01 | — | — |
Upgrades / downgrades
| Date | Firm | Action | From | To |
|---|---|---|---|---|
| Nov 26, 2024 | Citigroup | main | Buy | Buy |
| Aug 30, 2024 | CLSA | down | Outperform | Hold |
| Feb 8, 2024 | Daiwa Capital | up | Outperform | Buy |
| Aug 29, 2023 | HSBC | main | Hold | Hold |
| Aug 15, 2023 | Citigroup | main | Buy | Buy |
| May 31, 2023 | Citigroup | main | Buy | Buy |
About Baozun Inc.
Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing. The Brand Management segment provides brand management, strategic and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain, and logistics and technology services. It serves brand partners in various categories, including apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
- Sector
- Consumer Cyclical
- Industry
- Internet Retail
- Country
- China
- Website
- baozun.com
News
Baozun Q3 2026 Preview: Turning The Corner, But Macro Overhang Keeps Us Neutral 
12 Consumer Discretionary Stocks Moving In Thursday's Pre-Market Session 
Baozun Announces US$10 million Share Repurchase Program 
Wenbin Qiu Buys 6,900 Shares of Baozun (NASDAQ:BZUN) Stock 
Wenbin Qiu Purchases 7,000 Shares of Baozun (NASDAQ:BZUN) Stock 
Insider Buying: Baozun (NASDAQ:BZUN) CEO Acquires $20,002.00 in Stock 
Insider Buying: Baozun (NASDAQ:BZUN) CEO Acquires $20,164.00 in Stock 
Baozun’s E-Commerce Profit Surges Despite Modest Revenue Growth 
Baozun (NASDAQ:BZUN) vs. Groupon (NASDAQ:GRPN) Financial Comparison 
Baozun Q2 Earnings Call Highlights
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Institution ownership
| Holder | % held | Shares | Value | Reported |
|---|---|---|---|---|
| Nuveen Asset Management, LLC | 4.50% | 2,487,728 | 7.61M | Sep 29, 2024 |
| Schroder Investment Management Group | 3.57% | 1,975,112 | 6.04M | Sep 29, 2024 |
| Acadian Asset Management. LLC | 2.49% | 1,378,801 | 4.22M | Sep 29, 2024 |
| Two Sigma Advisers, LP | 1.55% | 856,622 | 2.62M | Sep 29, 2024 |
| Two Sigma Investments, LP | 1.29% | 710,886 | 2.18M | Sep 29, 2024 |
| Morgan Stanley | 1.10% | 607,840 | 1.86M | Sep 29, 2024 |
Fund ownership
| Holder | % held | Shares | Value | Reported |
|---|---|---|---|---|
| College Retirement Equities Fund-Stock Account | 2.83% | 1,566,385 | 4.79M | Sep 29, 2024 |
| Nuveen Emerging Markets Equity Fund | 1.64% | 905,373 | 2.77M | Jul 30, 2024 |
| DFA Emerging Markets Core Equity Portfolio | 0.56% | 310,903 | 951.36K | Jul 30, 2024 |
| DFA Emerging Markets Small Cap Series | 0.12% | 68,464 | 209.50K | Jul 30, 2024 |
| Dimensional ETF Tr-Dimensional Emerging Markets Core Equity 2 ETF | 0.11% | 61,889 | 189.38K | Jul 30, 2024 |
| SPDR (R) Idx Shares-SPDR (R) Emerging Markets Small Cap ETF | 0.09% | 47,400 | 145.04K | Sep 29, 2024 |