Ubiquiti Inc. UI
Set alert
At close · Oct 30
After hours · Oct 30, 4:01 PM ET
- YTD
- +1.89%
- 1 year
- -26.95%
- Open
- 599.87
- Prev close
- 606.71
- Mkt cap
- 34.11B
- Vol
- 68.18K
- Avg vol
- 131.06K
- EPS
- 15.85
- P/E
- 35.57
- Div yield
- 0.66%
More statistics
- Low
- 559.38
- High
- 598.00
- Forward P/E
- 28.82
- Beta
- 1.31
- Short ratio
- 3.17
- Inst. own
- 5.01%
- Dividend
- 4.00
- Ex-div date
- Aug 30, 2026
- Earnings
- Nov 6, 2026
- 50-d avg
- 589.33
- 200-d avg
- 661.91
- 1y target
- 734.50
5D chart
Signals (125)
| Name | Time | Ago |
|---|---|---|
| MACD: Buy Signal | Oct 30, 1:50 PM | 1 day ago |
| MACD: Sell Signal | Oct 30, 12:45 PM | 1 day ago |
| RSI: Oversold | Oct 30, 12:40 PM | 1 day ago |
| SMA: Bearish | Oct 30, 11:35 AM | 1 day ago |
| MACD: Buy Signal | Oct 30, 11:00 AM | 1 day ago |
| SMA: Bullish | Oct 30, 10:50 AM | 1 day ago |
| RSI: Oversold | Oct 30, 9:30 AM | 1 day ago |
| MACD: Sell Signal | Oct 29, 3:40 PM | 2 days ago |
| SMA: Bearish | Oct 29, 3:35 PM | 2 days ago |
| SMA: Bearish | Oct 29, 3:35 PM | 2 days ago |
| SMA: Bullish | Oct 29, 3:30 PM | 2 days ago |
| SMA: Bullish | Oct 29, 3:20 PM | 2 days ago |
| MACD: Buy Signal | Oct 29, 3:20 PM | 2 days ago |
| SMA: Bearish | Oct 29, 3:10 PM | 2 days ago |
| SMA: Bullish | Oct 29, 2:50 PM | 2 days ago |
| SMA: Bearish | Oct 29, 1:45 PM | 2 days ago |
| SMA: Bearish | Oct 29, 1:45 PM | 2 days ago |
| SMA: Bullish | Oct 29, 1:35 PM | 2 days ago |
| SMA: Bullish | Oct 29, 1:30 PM | 2 days ago |
| SMA: Bearish | Oct 29, 1:10 PM | 2 days ago |
| SMA: Bearish | Oct 29, 1:05 PM | 2 days ago |
| SMA: Bullish | Oct 29, 1:00 PM | 2 days ago |
| MACD: Sell Signal | Oct 29, 12:05 PM | 2 days ago |
| SMA: Bearish | Oct 29, 12:00 PM | 2 days ago |
| MACD: Buy Signal | Oct 29, 11:40 AM | 2 days ago |
| RSI: Overbought | Oct 29, 11:35 AM | 2 days ago |
| SMA: Bullish | Oct 29, 11:05 AM | 2 days ago |
| MACD: Sell Signal | Oct 29, 10:40 AM | 2 days ago |
| SMA: Bearish | Oct 29, 10:35 AM | 2 days ago |
| RSI: Overbought | Oct 29, 9:55 AM | 2 days ago |
| SMA: Bullish | Oct 28, 3:30 PM | 3 days ago |
| SMA: Bullish | Oct 28, 3:30 PM | 3 days ago |
| SMA: Bearish | Oct 28, 3:25 PM | 3 days ago |
| SMA: Bearish | Oct 28, 3:25 PM | 3 days ago |
| SMA: Bullish | Oct 28, 3:20 PM | 3 days ago |
| SMA: Bullish | Oct 28, 3:20 PM | 3 days ago |
| MACD: Buy Signal | Oct 28, 3:20 PM | 3 days ago |
| MACD: Sell Signal | Oct 28, 3:15 PM | 3 days ago |
| SMA: Bearish | Oct 28, 3:10 PM | 3 days ago |
| SMA: Bearish | Oct 28, 3:10 PM | 3 days ago |
| SMA: Bullish | Oct 28, 2:50 PM | 3 days ago |
| SMA: Bearish | Oct 28, 2:45 PM | 3 days ago |
| SMA: Bullish | Oct 28, 2:35 PM | 3 days ago |
| SMA: Bullish | Oct 28, 2:35 PM | 3 days ago |
| MACD: Buy Signal | Oct 28, 2:35 PM | 3 days ago |
| MACD: Sell Signal | Oct 28, 2:05 PM | 3 days ago |
| SMA: Bearish | Oct 28, 2:00 PM | 3 days ago |
| SMA: Bearish | Oct 28, 2:00 PM | 3 days ago |
| SMA: Bullish | Oct 28, 1:40 PM | 3 days ago |
| SMA: Bearish | Oct 28, 1:30 PM | 3 days ago |
| SMA: Bullish | Oct 28, 1:15 PM | 3 days ago |
| SMA: Bearish | Oct 28, 1:10 PM | 3 days ago |
| SMA: Bullish | Oct 28, 1:05 PM | 3 days ago |
| SMA: Bearish | Oct 28, 12:55 PM | 3 days ago |
| SMA: Bullish | Oct 28, 12:50 PM | 3 days ago |
| SMA: Bullish | Oct 28, 12:50 PM | 3 days ago |
| SMA: Bearish | Oct 28, 12:40 PM | 3 days ago |
| SMA: Bullish | Oct 28, 12:25 PM | 3 days ago |
| SMA: Bearish | Oct 28, 12:20 PM | 3 days ago |
| SMA: Bearish | Oct 28, 12:20 PM | 3 days ago |
| SMA: Bullish | Oct 28, 12:00 PM | 3 days ago |
| SMA: Bullish | Oct 28, 11:35 AM | 3 days ago |
| MACD: Buy Signal | Oct 28, 11:35 AM | 3 days ago |
| RSI: Oversold | Oct 28, 10:35 AM | 3 days ago |
| SMA: Bearish | Oct 28, 10:05 AM | 3 days ago |
| RSI: Oversold | Oct 28, 10:05 AM | 3 days ago |
| SMA: Bullish | Oct 28, 10:00 AM | 3 days ago |
| RSI: Oversold | Oct 27, 3:55 PM | 4 days ago |
| SMA: Bearish | Oct 27, 3:45 PM | 4 days ago |
| SMA: Bearish | Oct 27, 3:20 PM | 4 days ago |
| MACD: Sell Signal | Oct 27, 3:15 PM | 4 days ago |
| MACD: Buy Signal | Oct 27, 3:05 PM | 4 days ago |
| SMA: Bullish | Oct 27, 2:45 PM | 4 days ago |
| MACD: Sell Signal | Oct 27, 2:15 PM | 4 days ago |
| SMA: Bearish | Oct 27, 2:10 PM | 4 days ago |
| RSI: Overbought | Oct 27, 1:45 PM | 4 days ago |
| MACD: Buy Signal | Oct 27, 1:20 PM | 4 days ago |
| SMA: Bullish | Oct 27, 1:10 PM | 4 days ago |
| SMA: Bullish | Oct 27, 1:10 PM | 4 days ago |
| SMA: Bearish | Oct 27, 1:05 PM | 4 days ago |
| SMA: Bullish | Oct 27, 1:00 PM | 4 days ago |
| SMA: Bearish | Oct 27, 12:40 PM | 4 days ago |
| SMA: Bearish | Oct 27, 12:25 PM | 4 days ago |
| SMA: Bullish | Oct 27, 12:05 PM | 4 days ago |
| SMA: Bearish | Oct 27, 11:55 AM | 4 days ago |
| MACD: Sell Signal | Oct 27, 11:55 AM | 4 days ago |
| RSI: Overbought | Oct 27, 11:40 AM | 4 days ago |
| SMA: Bullish | Oct 27, 11:00 AM | 4 days ago |
| SMA: Bearish | Oct 27, 10:55 AM | 4 days ago |
| MACD: Buy Signal | Oct 27, 9:35 AM | 4 days ago |
| SMA: Bullish | Oct 27, 9:30 AM | 4 days ago |
| SMA: Bullish | Oct 27, 9:30 AM | 4 days ago |
| MACD: Sell Signal | Oct 26, 3:45 PM | 5 days ago |
| SMA: Bearish | Oct 26, 3:40 PM | 5 days ago |
| SMA: Bearish | Oct 26, 3:40 PM | 5 days ago |
| SMA: Bullish | Oct 26, 3:35 PM | 5 days ago |
| SMA: Bullish | Oct 26, 3:35 PM | 5 days ago |
| SMA: Bearish | Oct 26, 3:30 PM | 5 days ago |
| SMA: Bearish | Oct 26, 3:30 PM | 5 days ago |
| SMA: Bullish | Oct 26, 3:15 PM | 5 days ago |
| SMA: Bullish | Oct 26, 3:15 PM | 5 days ago |
| MACD: Buy Signal | Oct 26, 3:15 PM | 5 days ago |
| MACD: Sell Signal | Oct 26, 3:05 PM | 5 days ago |
| SMA: Bearish | Oct 26, 3:00 PM | 5 days ago |
| MACD: Buy Signal | Oct 26, 2:35 PM | 5 days ago |
| SMA: Bullish | Oct 26, 2:30 PM | 5 days ago |
| SMA: Bearish | Oct 26, 2:25 PM | 5 days ago |
| MACD: Sell Signal | Oct 26, 2:25 PM | 5 days ago |
| MACD: Buy Signal | Oct 26, 2:20 PM | 5 days ago |
| SMA: Bullish | Oct 26, 2:00 PM | 5 days ago |
| MACD: Sell Signal | Oct 26, 1:30 PM | 5 days ago |
| SMA: Bearish | Oct 26, 1:20 PM | 5 days ago |
| SMA: Bearish | Oct 26, 1:20 PM | 5 days ago |
| SMA: Bullish | Oct 26, 1:10 PM | 5 days ago |
| MACD: Buy Signal | Oct 26, 1:05 PM | 5 days ago |
| SMA: Bullish | Oct 26, 12:55 PM | 5 days ago |
| SMA: Bearish | Oct 26, 11:50 AM | 5 days ago |
| SMA: Bullish | Oct 26, 11:25 AM | 5 days ago |
| SMA: Bearish | Oct 26, 11:20 AM | 5 days ago |
| SMA: Bullish | Oct 26, 11:05 AM | 5 days ago |
| SMA: Bearish | Oct 26, 11:00 AM | 5 days ago |
| SMA: Bullish | Oct 26, 10:55 AM | 5 days ago |
| SMA: Bearish | Oct 26, 10:50 AM | 5 days ago |
| SMA: Bullish | Oct 26, 10:45 AM | 5 days ago |
| SMA: Bearish | Oct 26, 10:25 AM | 5 days ago |
News
6 days ago defenseworld.net
Ubiquiti Inc. $UI Stock: Inspire Investing LLC Cuts Stake
Inspire Investing LLC lowered its holdings in shares of Ubiquiti Inc. (NYSE: UI) by 38.0% in the undefined quarter, according to its most recent 13F filing with the Securities and Exchange…
1 week ago benzinga.com
If You Invested $100 In Ubiquiti Stock 10 Years Ago, You Would Have This Much Today
Ubiquiti (NYSE:UI) has outperformed the market over the past 10 years by 13.92% on an annualized basis producing an average annual return of 27.48%. Currently, Ubiquiti has a market capitalization of…
2 weeks ago seekingalpha.com
Summary Of Dividend Announcements: Q3 2026
In Q3 2026, 149 dividend-paying stocks announced increases, with an average hike of 7.93% and a median yield of 2.79%. Financials led sector increases, while Health Care posted the highest average…
2 weeks ago prnewswire.com
UI INVESTOR ALERT: Bronstein, Gewirtz and Grossman, LLC Announces an Investigation into Ubiquiti Inc. and Encourages Investors to Contact the Firm
NEW YORK, Oct. 13, 2026 /PRNewswire/ -- Attorney Advertising -- Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Ubiquiti Inc. ("Ubiquiti" or "the…
1 month ago gurufocus.com
A Look at Ubiquiti Inc (UI) After 7.4% Gain -- GF Value $552.39 vs Price $609.64
On October 01, 2026, Ubiquiti Inc (UI) shares rose 7.4% to $609.64. This movement comes amid a 52-week range that has seen a high of $1,099.99 and a low of $500
1 month ago zacks.com
Ubiquiti Bets Big on UniFi Ecosystem: Should You Buy the Stock?
UI's expanding UniFi ecosystem, Enterprise Technology momentum and scalable operating model support growth, profitability and earnings expansion.
1 month ago defenseworld.net
33,044 Shares of Ubiquiti Inc. $UI Purchased by Bank of America Corp DE
Bank of America Corp DE purchased a new stake in Ubiquiti Inc. (NYSE: UI) in the second quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm…
1 month ago zacks.com
4 Top-Performing Liquid Stocks to Strengthen Your Portfolio
MNDY, MTCH, SMTC and UI make the cut as the top liquid stocks, each boasting strong liquidity, growth attributes and operational efficiency.
1 month ago zacks.com
Ubiquiti (UI) Upgraded to Strong Buy: Here's Why
Ubiquiti (UI) has been upgraded to a Zacks Rank #1 (Strong Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.
1 month ago zacks.com
Ubiquiti (UI) is an Incredible Growth Stock: 3 Reasons Why
Ubiquiti (UI) could produce exceptional returns because of its solid growth attributes.
1 month ago zacks.com
Here's Why Ubiquiti Inc. (UI) is a Strong Momentum Stock
Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.
1 month ago zacks.com
Zacks Industry Outlook Ubiquiti, InterDigital and Unusual Machines
Ubiquiti, InterDigital and Unusual Machines have been highlighted in this Industry Outlook article.
1 month ago zacks.com
3 Wireless Stocks Set to Benefit From Industry Tailwinds
Despite intense market volatility, solid demand for advanced networking architecture for increased broadband usage is driving the Zacks Wireless Equipment industry. UI, IDCC and UMAC are…
1 month ago zacks.com
Here's Why Ubiquiti Inc. (UI) is a Strong Growth Stock
The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.
1 month ago defenseworld.net
Amundi Has $1.15 Million Stake in Ubiquiti Inc. $UI
Amundi raised its holdings in Ubiquiti Inc. (NYSE: UI) by 88.5% in the undefined quarter, according to the company in its most recent 13F filing with the SEC. The fund owned 2,155 shares of the…
1 month ago defenseworld.net
Ubiquiti Inc. $UI Shares Sold by HighTower Advisors LLC
HighTower Advisors LLC trimmed its holdings in shares of Ubiquiti Inc. (NYSE: UI) by 25.1% in the second quarter, according to its most recent Form 13F filing with the SEC. The institutional investor…
1 month ago gurufocus.com
Long-Term UI Shareholders: SBS Law Investigates Ubiquiti Inc. Directors and Officers Over Alleged Supplies to Russian Forces
[url="]Schall, Brown and Schwartz[/url] LLP (âSBSâ), a national shareholder rights litigation firm, announces that it is investigating potential breaches of f
1 month ago businesswire.com
Long-Term UI Shareholders: SBS Law Investigates Ubiquiti Inc. Directors and Officers Over Alleged Supplies to Russian Forces
LOS ANGELES--(BUSINESS WIRE)---- $UI--Long-Term UI Shareholders: SBS Law Investigates Ubiquiti Inc. Directors and Officers Over Alleged Supplies to Russian Forces.
1 month ago benzinga.com
Wealthfront, Orchestra Biomed, AeroVironment And Other Big Stocks Moving Higher On Thursday
U.S. stocks fell, but Wealthfront surged 6.6% after beating Q2 earnings and revenue estimates; Orchestra Biomed, Clover Health and AeroVironment also rose.
1 month ago benzinga.com
Oil Tops $100, Meta and Cloudflare Jump On AI Breakthroughs: Stock Market Today
Brent crude pushes above $100 a barrel for the first time since July as US-Iran strikes escalated, equities slip broadly.
2 months ago defenseworld.net
BlackRock Inc. Invests $163.01 Million in Ubiquiti Inc. $UI
BlackRock Inc. acquired a new position in Ubiquiti Inc. (NYSE: UI) in the second quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm acquired…
2 months ago zacks.com
Why Investors Should Avoid Ubiquiti Stock Despite Solid Q4 Results
UI's record Q4 revenue and strong UniFi demand face rising component costs, margin pressure and weakness in Service Provider Technology.
-
2 months ago benzinga.com
Barclays Maintains Underweight on Ubiquiti, Lowers Price Target to $489
Barclays analyst Tim Long maintains Ubiquiti (NYSE:UI) with a Underweight and lowers the price target from $672 to $489.
2 months ago benzinga.com
Dow Jumps Over 500 Points But Records Weekly Loss: Investor Sentiment Improves, Fear & Greed Index In ‘Neutral’ Zone
CNN Business Fear & Greed Index shows improvement in market sentiment, but major indices recorded losses last week.
2 months ago seekingalpha.com
Dividend Announcements: August 15-21, 2026
In this article series, I summarize dividend announcements of the past week. This week, 10 stocks announced dividend increases, and one declared a special dividend. Ten companies announced dividend…
2 months ago benzinga.com
Bitcoin Jumps Above $77,000, Gold Hits 3-Month Highs: Stock Market Today
Stocks steadied Friday as bond yields stabilized, Robinhood and Coinbase surged on CLARITY Act optimism, and gold hit a three-month high.
2 months ago benzinga.com
Ubiquiti Warns Rising Component Costs Could Eat Into Profits
Ubiquiti (NYSE: UI) beat Q4 estimates with record $937.3M revenue, but stock dipped on margin warnings. Get the full earnings breakdown.
2 months ago benzinga.com
Gold Moves Higher; US Composite PMI Surges In August
Dow gains 400 points, Materials sector up 2.3%, Werewolf Therapeutics up 113%, S&P PMI rises to strongest level since April 2022.
-
2 months ago benzinga.com
Ubiquiti Q4 Adj. EPS $4.73 Beats $4.03 Estimate, Sales $937.323M Beat $850.497M Estimate
Ubiquiti (NYSE:UI) reported quarterly earnings of $4.73 per share which beat the analyst consensus estimate of $4.03 by 17.37 percent. This is a 33.62 percent increase over earnings of $3.54 per…
2 months ago benzinga.com
Jim Cramer Says Buy Carpenter Technology, Calls This IT Services Stock a 'Value Trap'
Cramer recommends buying Carpenter Technology (NYSE: CRS) and calls DXC Technology (NYSE: DXC) a value trap. Senseonics Holdings (NASDAQ: SENS) posts upbeat sales and Ubiquiti (NYSE: UI) reports…
-
4 months ago benzinga.com
Here’s How Much You Would Have Made Owning Ubiquiti Stock In The Last 10 Years
Ubiquiti (NYSE:UI) has outperformed the market over the past 10 years by 17.72% on an annualized basis producing an average annual return of 31.6%. Currently, Ubiquiti has a market capitalization of…
5 months ago benzinga.com
Top 3 Tech Stocks That Could Lead To Your Biggest Gains In May
Opportunity to buy undervalued technology stocks with RSI below 30, such as GDS and TRMB, while Ubiquiti presents a riskier option with an RSI of 29.2.
-
5 months ago benzinga.com
Here's How Much You Would Have Made Owning Ubiquiti Stock In The Last 10 Years
Here's How Much You Would Have Made Owning Ubiquiti Stock In The Last 10 Years
5 months ago benzinga.com
Oklo, Rocket Companies, And Carvana Are Among Top 10 Large-Cap Losers Last Week (May 11-May 15): Are The Others In Your Portfolio?
Large-cap housing, nuclear, crypto and commodity-linked stocks led last week's declines as earnings volatility, rising yields, weaker Bitcoin prices and geopolitical concerns pressured sentiment.
5 months ago benzinga.com
S&P 500 Tops 7,400 As Copper Hits Record Highs: Stock Market Today
Small caps lead a mixed Wall Street session as Trump rejects Iran's peace response, sending crude back above $97, copper to a record and silver up 7%.
-
5 months ago benzinga.com
Barclays Maintains Underweight on Ubiquiti, Raises Price Target to $672
Barclays analyst Tim Long maintains Ubiquiti (NYSE:UI) with a Underweight and raises the price target from $527 to $672.
5 months ago benzinga.com
Zoetis, Insmed, And HubSpot Are Among Top 10 Large-Cap Losers Last Week (May 4-May 8): Are The Others In Your Portfolio?
Weak earnings, soft guidance and analyst target cuts triggered sharp selloffs across healthcare, software, networking and industrial stocks last week, led by Zoetis, Insmed and HubSpot.
-
5 months ago benzinga.com
Ubiquiti Q3 Adj. EPS $3.88 Misses $4.29 Estimate, Sales $788.199M Miss $814.298M Estimate
Ubiquiti (NYSE:UI) reported quarterly earnings of $3.88 per share which missed the analyst consensus estimate of $4.29 by 9.56 percent. This is a 29.33 percent increase over earnings of $3.00 per…
-
6 months ago benzinga.com
BWS Financial Maintains Buy on Ubiquiti, Raises Price Target to $980
BWS Financial analyst Hamed Khorsand maintains Ubiquiti (NYSE:UI) with a Buy and raises the price target from $720 to $980.
-
7 months ago benzinga.com
Here's How Much $1000 Invested In Ubiquiti 10 Years Ago Would Be Worth Today
Here's How Much $1000 Invested In Ubiquiti 10 Years Ago Would Be Worth Today
-
8 months ago benzinga.com
Barclays Maintains Underweight on Ubiquiti, Raises Price Target to $527
Barclays analyst Tim Long maintains Ubiquiti (NYSE:UI) with a Underweight and raises the price target from $455 to $527.
8 months ago benzinga.com
Ubiquiti Q2 Earnings Summary & Key Takeaways
Ubiquiti Q2 Earnings Summary & Key Takeaways
-
8 months ago benzinga.com
Ubiquiti Q2 Adj. EPS $3.88 Beats $3.08 Estimate, Sales $814.867M Beat $726.812M Estimate
Ubiquiti (NYSE:UI) reported quarterly earnings of $3.88 per share which beat the analyst consensus estimate of $3.08 by 26.14 percent. This is a 70.18 percent increase over earnings of $2.28 per…
1 year ago benzinga.com
Nasdaq 100 Rebounds, Amazon Jumps 10% On Strong Earnings: What's Moving Markets Friday?
Tech stocks edged higher Friday, rebounding from Thursday's 1.5% drop in the Nasdaq 100 as upbeat earnings from mega-cap giants kept the rally momentum alive.
1 year ago benzinga.com
D-Wave Quantum, Estee Lauder, and Bunge Are Among the Top 10 Large-Cap Gainers Last Week (Oct. 13-Oct. 17): Are the Others in Your Portfolio?
Top large-cap gainers last week included D-Wave Quantum, Estée Lauder, Bunge, Bloom Energy, Korea Electric Power, J.B. Hunt, SanDisk, Albertsons, ON Semiconductor, and Ubiquiti — boosted by deals,…
1 year ago benzinga.com
Nasdaq Jumps 2%; Workday Shares Fall Following Q2 Results
Nasdaq Jumps 2%; Workday Shares Fall Following Q2 Results
1 year ago benzinga.com
Zoom Posts Better-Than-Expected Earnings, Joins Ubiquiti, MINISO Group And Other Big Stocks Moving Higher On Friday
Zoom Posts Better-Than-Expected Earnings, Joins Ubiquiti, MINISO Group And Other Big Stocks Moving Higher On Friday
-
1 year ago benzinga.com
12 Information Technology Stocks Moving In Friday's Pre-Market Session
12 Information Technology Stocks Moving In Friday's Pre-Market Session
1 year ago benzinga.com
Expedia Posts Strong Results, Joins Affirm Holdings, Take-Two, Cloudflare And Other Big Stocks Moving Higher On Friday
Expedia Posts Strong Results, Joins Affirm Holdings, Take-Two, Cloudflare And Other Big Stocks Moving Higher On Friday
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2 years ago benzinga.com
Wall Street Futures Narrowly Mixed As Uncertainty Looms Ahead Of Jobless Claims Data, VIX Pulls Back: Analysts See Near-Term Weakness, But Calls For Post-Election Bump
Wall Street’s mood may continue to be jittery, with the index futures trading narrowly mixed in early trading.