Purple Innovation, Inc. PRPL
2.80 USD +0.28 (+11.11%)
At closeNov 4, 2026, 6:03 PM EST
2.42 -0.38 -13.54%
After hours · Nov 4, 6:03 PM ET
2.53 Day range 2.95
1.83 52-week range 21.75
- YTD
- -83.79%
- 1 year
- -86.12%
- Market cap
- 12.23M
- Revenue (ttm)
- 504.84M
- Profit margin
- -21.34%
- EPS (ttm)
- -11.27
- Shares out
- 107.52M
- Forward P/E
- -2.88
- YTD return
- -83.79%
- 1-year return
- -86.12%
- Volume
- 91.87K
- Avg volume
- 35.35K
- Open
- 2.54
- Previous close
- 2.52
- Day's range
- 2.53 – 2.95
- 52-week range
- 1.83 – 21.75
- Beta
- 2.08
- Analysts
- Hold
- Price target
- 1.98 (-29.3%)
5D -0.56 (-18.18%)
Key statistics
- Enterprise value
- 228.82M
- PEG ratio
- 0.00
- Price / sales
- 0.19
- Price / book
- 3.43
- Dividend yield
- 0.00%
- Payout ratio
- 0.00%
- Revenue growth
- -15.30%
- Free cash flow
- -18.78M
- Total cash
- 23.40M
- Total debt
- 154.70M
- Return on equity
- -134.09%
- Short % of float
- 5.91%
- 50-day average
- 0.90752
- 200-day average
- 1.20
Analyst view
Consensus: hold
Hold
Price target (mean) 1.98 -29.3% downside
Now 2.80
- Target (low)
- 0.90
- Target (mean)
- 1.98
- Target (high)
- 5.00
Ratings (0m) 8 2 buy · 6 hold · 0 sell
- Strong buy1
- Buy1
- Hold6
- Sell0
- Strong sell0
Next earnings
Consensus EPS estimate -0.07571.
Financials — quick view
PRPL Revenue — quarterly 98.27M
PRPL Net income — quarterly -3.23M
PRPL EPS — quarterly -0.74
Earnings
| Report date | Quarter ending | EPS estimate | EPS reported | Surprise | Surprise % |
|---|---|---|---|---|---|
| Nov 4, 2024 | Sep 1, 2024 | -0.10 | -0.08 | +0.02 | +20.00% |
| Aug 5, 2024 | Jun 1, 2024 | -0.11 | -0.13 | -0.02 | -18.18% |
| May 7, 2024 | Mar 1, 2024 | -0.15 | -0.19 | -0.04 | -26.67% |
| Mar 12, 2024 | Dec 1, 2023 | -0.19 | -0.15 | +0.04 | +21.05% |
| Nov 9, 2023 | Sep 1, 2023 | -0.02 | -0.18 | -0.16 | -800.00% |
| Aug 9, 2023 | Jun 1, 2023 | -0.12 | -0.20 | -0.08 | -66.67% |
Upgrades / downgrades
| Date | Firm | Action | From | To |
|---|---|---|---|---|
| Sep 4, 2024 | Wedbush | down | Outperform | Neutral |
| Aug 6, 2024 | Craig-Hallum | main | Hold | Hold |
| May 8, 2024 | Wedbush | reit | Outperform | Outperform |
| Mar 21, 2024 | Roth MKM | reit | Buy | Buy |
| Mar 13, 2024 | Roth MKM | up | Neutral | Buy |
| Mar 13, 2024 | Craig-Hallum | main | Hold | Hold |
About Purple Innovation, Inc.
Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.
- Sector
- Consumer Cyclical
- Industry
- Furnishings, Fixtures & Appliances
- Country
- United States
- Website
- purple.com
News
Purple Innovation Q3 2026 Earnings Call Transcript 
Purple Innovation Q3 Adj. EPS $(2.41) Misses $(1.50) Estimate, Sales $96.506M Miss $114.125M Estimate 
Purple Innovation Affirms FY2026 Sales Guidance of $420.000M-$440.000M vs $446.440M Est 
Purple Innovation to Report Third Quarter 2026 Results on November 4, 2026 
Purple Innovation (PRPL) May Report Negative Earnings: Know the Trend Ahead of Q3 Release 
11 Consumer Discretionary Stocks Moving In Thursday's Intraday Session 
Purple Innovation (NASDAQ:PRPL) & Dorel Industries (OTCMKTS:DIIBF) Head-To-Head Review 
Cricut (NASDAQ:CRCT) & Purple Innovation (NASDAQ:PRPL) Financial Comparison - 12 Consumer Discretionary Stocks Moving In Thursday's Pre-Market Session
12 Consumer Discretionary Stocks Moving In Tuesday's Intraday Session
Your note
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Insider holders
| Insider | Relation | Latest transaction | Date | Shares held |
|---|---|---|---|---|
| ANTHOS PANO | Director | Disposition (Non Open Market) | Feb 1, 2018 | 0 |
| DICAMILLO GARY T | Director | Disposition (Non Open Market) | Feb 1, 2018 | 0 |
| ZEPF PAUL J | Beneficial Owner (10% or more) | Disposition (Non Open Market) | Feb 1, 2018 | 0 |
Institution ownership
| Holder | % held | Shares | Value | Reported |
|---|---|---|---|---|
| Coliseum Capital Management, Llc | 43.58% | 46,855,291 | 41.80M | Sep 29, 2024 |
| No Street GP LP | 6.09% | 6,550,000 | 5.84M | Sep 29, 2024 |
| FMR, LLC | 4.89% | 5,262,957 | 4.70M | Sep 29, 2024 |
| Blackrock Inc. | 3.92% | 4,217,802 | 3.76M | Sep 29, 2024 |
| Vanguard Group Inc | 2.76% | 2,967,440 | 2.65M | Sep 29, 2024 |
| Stratos Wealth Partners, Ltd. | 2.62% | 2,821,479 | 2.52M | Sep 29, 2024 |
Fund ownership
| Holder | % held | Shares | Value | Reported |
|---|---|---|---|---|
| Wasatch Microcap Fund | 2.59% | 2,781,975 | 2.48M | Sep 29, 2024 |
| Vanguard Total Stock Market Index Fund | 1.53% | 1,645,889 | 1.47M | Sep 29, 2024 |
| iShares Russell 2000 ETF | 1.30% | 1,398,349 | 1.25M | Oct 30, 2024 |
| Fidelity Growth Company K6 Fund | 0.83% | 890,580 | 794.49K | Oct 30, 2024 |
| Vanguard Extended Market Index Fund | 0.81% | 873,128 | 778.92K | Sep 29, 2024 |
| iShares Russell 2000 Value ETF | 0.55% | 587,178 | 523.82K | Oct 30, 2024 |