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MediaAlpha, Inc. MAX

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Price alert · MAX

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15.05 USD +0.27 (+1.79%)

Nov 3, 2026, 3:29 PM EST

14.36 Day range 15.11
7.09 52-week range 15.11
YTD
+16.18%
1 year
+13.46%

Financial health

Altman Z-Score

3.58 Safe zone

Bankruptcy-risk model: below 1.81 distress, above 2.99 safe.

Piotroski F-Score

6 / 9 Average

Nine pass/fail tests of profitability, leverage and efficiency.

FMP rating

A-4 / 5 overall

  • DCF 4
  • Return on Equity 5
  • Return on Assets 5
  • Debt / Equity 1
  • P/E 4
  • P/B 1

Valuation

P/E 28.2×
FY 2018: 57.9×FY 2019: 59.0×FY 2020: -279×FY 2021: -110×FY 2022: -7.3×FY 2023: -12.5×FY 2024: 36.4×FY 2025: 28.2×
FY 2018 5y median -7.3× FY 2025
P/S 0.7×
FY 2018: 3.6×FY 2019: 0.1×FY 2020: 2.1×FY 2021: 0.7×FY 2022: 0.9×FY 2023: 1.3×FY 2024: 0.7×FY 2025: 0.7×
FY 2018 5y median 0.7× FY 2025
P/B 175×
FY 2018: 26.1×FY 2019: -0.3×FY 2020: -37.2×FY 2021: -101×FY 2022: -26.1×FY 2023: -49.2×FY 2024: 252×FY 2025: 175×
FY 2018 5y median -26.1× FY 2025
P/FCF 11.2×
FY 2018: 48.0×FY 2019: 1.5×FY 2020: 24.6×FY 2021: 15.7×FY 2022: 14.8×FY 2023: 25.1×FY 2024: 13.1×FY 2025: 11.2×
FY 2018 5y median 14.8× FY 2025
EV/EBITDA -8.7×
FY 2018: 34.1×FY 2019: 3.9×FY 2020: 61.4×FY 2021: 348×FY 2022: 12.8×FY 2023: -23.4×FY 2024: 11.9×FY 2025: -8.7×
FY 2018 5y median 11.9× FY 2025
EV/Sales 0.8×
FY 2018: 3.6×FY 2019: 0.3×FY 2020: 2.4×FY 2021: 0.9×FY 2022: 1.3×FY 2023: 1.7×FY 2024: 0.8×FY 2025: 0.8×
FY 2018 5y median 0.9× FY 2025
FCF Yield 9.0%
FY 2018: 2.1%FY 2019: 67.5%FY 2020: 4.1%FY 2021: 6.4%FY 2022: 6.8%FY 2023: 4.0%FY 2024: 7.6%FY 2025: 9.0%
FY 2018 5y median 6.8% FY 2025

Profitability

Gross Margin 14.8%
FY 2018: 16.6%FY 2019: 16.0%FY 2020: 14.6%FY 2021: 15.7%FY 2022: 15.3%FY 2023: 17.2%FY 2024: 16.6%FY 2025: 14.8%
FY 2018 5y median 15.7% FY 2025
Operating Margin 7.0%
FY 2018: 6.5%FY 2019: 6.1%FY 2020: 3.3%FY 2021: 0.3%FY 2022: -7.7%FY 2023: -10.3%FY 2024: 4.9%FY 2025: 7.0%
FY 2018 5y median 0.3% FY 2025
Net Margin 2.3%
FY 2018: 6.1%FY 2019: 4.4%FY 2020: 2.5%FY 2021: -0.8%FY 2022: -12.6%FY 2023: -10.4%FY 2024: 1.9%FY 2025: 2.3%
FY 2018 5y median -0.8% FY 2025
ROE 615.9%
FY 2018: 44.8%FY 2019: -15.7%FY 2020: -43.8%FY 2021: 121.6%FY 2022: 360.6%FY 2023: 392.7%FY 2024: 699.3%FY 2025: 615.9%
FY 2018 5y median 392.7% FY 2025
ROIC -7.3%
FY 2018: 35.1%FY 2019: 42.6%FY 2020: 19.0%FY 2021: 0.9%FY 2022: 81.9%FY 2023: -46.0%FY 2024: 29.1%FY 2025: -7.3%
FY 2018 5y median 0.9% FY 2025
ROA 6.7%
FY 2018: 20.7%FY 2019: 16.9%FY 2020: 7.0%FY 2021: -1.8%FY 2022: -33.9%FY 2023: -26.3%FY 2024: 6.3%FY 2025: 6.7%
FY 2018 5y median -1.8% FY 2025

Growth (YoY)

Revenue 28.8%
FY 2018: 0.0%FY 2019: 37.4%FY 2020: 43.3%FY 2021: 10.3%FY 2022: -28.9%FY 2023: -15.4%FY 2024: 122.8%FY 2025: 28.8%
FY 2018 FY 2025
Operating Income 83.1%
FY 2018: 0.0%FY 2019: 28.6%FY 2020: -21.4%FY 2021: -89.0%FY 2022: -1746.8%FY 2023: -12.8%FY 2024: 207.0%FY 2025: 83.1%
FY 2018 FY 2025
EPS (diluted) 25.8%
FY 2018: 0.0%FY 2019: -1.8%FY 2020: -125.9%FY 2021: -35.7%FY 2022: -621.1%FY 2023: 35.0%FY 2024: 134.8%FY 2025: 25.8%
FY 2018 FY 2025
Free Cash Flow 43.1%
FY 2018: 0.0%FY 2019: -0.7%FY 2020: 133.9%FY 2021: -45.3%FY 2022: 0.7%FY 2023: -28.5%FY 2024: 126.3%FY 2025: 43.1%
FY 2018 FY 2025

Financial Health

Current Ratio 1.2×
FY 2018: 1.3×FY 2019: 1.4×FY 2020: 1.2×FY 2021: 1.6×FY 2022: 1.0×FY 2023: 0.9×FY 2024: 1.4×FY 2025: 1.2×
FY 2018 5y median 1.2× FY 2025
Quick Ratio 1.2×
FY 2018: 1.3×FY 2019: 1.4×FY 2020: 1.2×FY 2021: 1.6×FY 2022: 1.0×FY 2023: 0.9×FY 2024: 1.4×FY 2025: 1.2×
FY 2018 5y median 1.2× FY 2025
Debt / Equity 37.3×
FY 2018: 0.4×FY 2019: -0.9×FY 2020: -5.4×FY 2021: -44.0×FY 2022: -11.6×FY 2023: -16.9×FY 2024: 68.3×FY 2025: 37.3×
FY 2018 5y median -11.6× FY 2025
Net Debt / EBITDA -1.1×
FY 2018: 0.3×FY 2019: 2.9×FY 2020: 6.9×FY 2021: 84.4×FY 2022: 3.7×FY 2023: -5.5×FY 2024: 2.0×FY 2025: -1.1×
FY 2018 5y median 2.0× FY 2025
Interest Coverage 7.0×
FY 2018: 16.2×FY 2019: 3.5×FY 2020: 2.5×FY 2021: 0.3×FY 2022: -3.8×FY 2023: -2.6×FY 2024: 3.0×FY 2025: 7.0×
FY 2018 5y median 0.3× FY 2025

Dividends

Dividend Yield 0.0%
FY 2018: 1.5%FY 2019: 295.3%FY 2020: 10.5%FY 2021: 0.1%FY 2022: 0.5%FY 2023: 0.6%FY 2024: 0.2%FY 2025: 0.0%
FY 2018 5y median 0.2% FY 2025
Payout Ratio 0.0%
FY 2018: 87.6%FY 2019: 536.7%FY 2020: 888.0%FY 2021: -6.4%FY 2022: -3.7%FY 2023: -7.1%FY 2024: 7.3%FY 2025: 0.0%
FY 2018 5y median -3.7% FY 2025

Annual · latest fiscal year ends 2025-12-31