Celsius Holdings, Inc. CELH

Not me Dave. Not me. I loaded up on 2,000 shares today. This is the perfect play. Why this stock is so unloved is beyond me but I’ll take the free money. I have time.

You obviously don’t see the overall market trend. Plus margin calls. Patience is the key with any of it. This is a defensive stock. Consumable.

Smart move. At least they know it’s way oversold. This buyback will make a lot of $$ for the company coffers and for those buying at these prices.

The worries are the tariff situation. Short term pain

This is a solid company, very well run and good balance sheet. A lot of this is margin calls. Put a limit price on your shares as a sell so they cannot borrow them.

This is a gift. Will be adding today and more if this continues.

Celsius appoints Rishi Daing as Chief Marketing Officer, effective today
The company also established a new Marketing Leadership Team, including Chief Brand Officer and Chief Creative Officer roles, to advance its portfolio growth strategy. Daing brings more than two decades of global marketing and commercial leadership experience, including senior roles at PepsiCo, Tata Consumer Products, and most recently Mark Anthony Brands, where he spearheaded the launch of Mas+ with Lionel Messi.
In conjunction with Daing''s appointment, Celsius Holdings also announced promotions within its new Marketing Leadership Team, elevating leaders who will be instrumental in strengthening brand building, consumer engagement, and creative excellence:
Kyle Watson -- Chief Brand Officer. Watson will be responsible for stewarding brand equity, driving consistency across marketing, advertising, and communications, and deepening consumer loyalty across the portfolio. She has led marketing for the CELSIUS brand in North America since 2019.
JoBeth Fink -- Chief Creative Officer. Fink will oversee the Celsius Holdings Brand Studio and lead the company''s creative vision, ensuring bold, consumer-first design and messaging across platforms. She joined Celsius Holdings in 2025 through the Alani Nu acquisition and has since led creative initiatives across the portfolio.

(CELH), (Tradby Morgan Stanley Smith Barney LLC, Member SIPC and a Registered Investment Adviser. Commodity futures and options on futures products and services offered by ETRADE Futures LLC, Member NFA. Stock plan administration solutions and services offered by ETRADE Financial Corporate Services, Inc., and are a part of Morgan Stanley at Work. All entities are separate but affiliated subsidiaries of Morgan Stanley. E*TRADE from Morgan Stanley and Morgan Stanley at Work are registered trademarks of Morgan Stanley. Account Agreements and Disclosures.

Celsius appoints Rishi Daing as Chief Marketing Officer, effective today
The company also established a new Marketing Leadership Team, including Chief Brand Officer and Chief Creative Officer roles, to advance its portfolio growth strategy. Daing brings more than two decades of global marketing and commercial leadership experience, including senior roles at PepsiCo, Tata Consumer Products, and most recently Mark Anthony Brands, where he spearheaded the launch of Mas+ with Lionel Messi.
In conjunction with Daing''s appointment, Celsius Holdings also announced promotions within its new Marketing Leadership Team, elevating leaders who will be instrumental in strengthening brand building, consumer engagement, and creative excellence:
Kyle Watson -- Chief Brand Officer. Watson will be responsible for stewarding brand equity, driving consistency across marketing, advertising, and communications, and deepening consumer loyalty across the portfolio. She has led marketing for the CELSIUS brand in North America since 2019.
JoBeth Fink -- Chief Creative Officer. Fink will oversee the Celsius Holdings Brand Studio and lead the company''s creative vision, ensuring bold, consumer-first design and messaging across platforms. She joined Celsius Holdings in 2025 through the Alani Nu acquisition and has since led creative initiatives across the portfolio.

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https://finance.yahoo.com/news/buy-top-stock-celh-dip-120000242.html

This management will make Rockstar a hit!