Even my girl friend on Bumble saw Bumble (she gave me a screenshot) was advertising across all its userbase (12.3m active monthly users) for the Barbie movie. This is a no-brainer play.
If 10% of Bumble's 12.3 million monthly active users paid $12.00 to see the Barbie movie, that would bring in a revenue of 12.3 million * 10% * $12.00 = $14,760,000 in terms of box office calculations.
If each of these individuals brought on average one person with them, the total number of people going to see the movie would be 12.3 million * 10% * 2 = 2,460,000. At $12.00 per ticket, the total box office revenue would be 2,460,000 * $12.00 = $29,520,000.
If each of these individuals brought on average two persons with them, the total number of people going to see the movie would be 12.3 million * 10% * 3 = 3,690,000. At $12.00 per ticket, the total box office revenue would be 3,690,000 * $12.00 = $44,280,000.