Analysis of market development Tesla in the EU 2023:
In order to understand the development of Tesla within the very volatile car market due to the economy and the crisis, it seemed to me to be too simplistic to simply take the ratio of 10/22 and 209% Hipp Hipp Hooray...
in order to evaluate the development of a BEV company, you need data from the overall market and the separate BEV market! It will be perfect if you add the plugin and hybrid market as market competition as a third analysis, I saved myself that! All raw data is from ACEA directly! The result in relation to the above overall market/BEV market ratios:
Tesla had the best result in 03/23 with an MA of 26.57% BEV and 3.41% overall followed by 3.44% overall in 02/23 …. which resulted in Q1/23 being the most successful Q in 2023. It has to be said that at Tesla, the first month of a Q is ALWAYS the weakest, because there is probably very high delivery pressure in the last one (before that)! You can clearly see that the BEV market share fell by around 3% in Q2 and reached its last high of 22.00% in 06/23 (total 2.65%).
Although the BEV share has steadily increased disproportionately, Tesla was only able to increase its share to a limited extent and reached its peak in 08/23 with a total share of 2.82%!
At the same time, in this middle month of a Q, the BEV market share fell to 16.52%. In 9/23 the final month, the total market share fell to 2.77%!
In 10/23 we have a collapse in the MA BEV to 11.64% as the second worst value in 2023 (11.30 in 04/23) and the worst value for overall market share at 1.66% (followed by 1.80% in 07/ 23).
Overall, it can be clearly seen that there were already signs of a trend reversal in Q2, which was confirmed in Q3 and accelerated in 10/23! Purely statistically, this trend reversal can only be stopped by increasing deliveries of the Model3; the delivery figures for the Model Y should have already reached their peak in 03/23!