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Baidu, Inc. BIDU

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Price alert · BIDU

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79.48 USD -0.95 (-1.18%)

At closeNov 6, 2026, 4:44 AM EST

80.24 +0.76 +0.96%

Pre-market · Nov 6, 4:44 AM ET

76.87 Day range 82.77
75.80 52-week range 165.30
YTD
-39.17%
1 year
-35.56%

Financial health

Altman Z-Score

1.17 Distress zone

Bankruptcy-risk model: below 1.81 distress, above 2.99 safe.

Piotroski F-Score

5 / 9 Average

Nine pass/fail tests of profitability, leverage and efficiency.

Rating

B-2 / 5 overall

  • DCF 4
  • Return on Equity 1
  • Return on Assets 1
  • Debt / Equity 3
  • P/E 1
  • P/B 4

Valuation

P/E 77.7×
FY 2016: 34.1×FY 2017: 28.9×FY 2018: 13.8×FY 2019: 136×FY 2020: 21.4×FY 2021: 33.0×FY 2022: 39.4×FY 2023: 15.1×FY 2024: 9.3×FY 2025: 77.7×
FY 2016 5y median 33.0× FY 2025
P/S 2.4×
FY 2016: 5.6×FY 2017: 6.2×FY 2018: 3.7×FY 2019: 2.9×FY 2020: 4.5×FY 2021: 2.6×FY 2022: 2.2×FY 2023: 2.2×FY 2024: 1.6×FY 2025: 2.4×
FY 2016 5y median 2.2× FY 2025
P/B 1.2×
FY 2016: 4.3×FY 2017: 4.6×FY 2018: 2.3×FY 2019: 1.9×FY 2020: 2.6×FY 2021: 1.5×FY 2022: 1.2×FY 2023: 1.2×FY 2024: 0.8×FY 2025: 1.2×
FY 2016 5y median 1.2× FY 2025
P/FCF -19.1×
FY 2016: 33.7×FY 2017: 28.0×FY 2018: 28.0×FY 2019: 32.8×FY 2020: 25.5×FY 2021: 36.7×FY 2022: 15.4×FY 2023: 11.7×FY 2024: 16.4×FY 2025: -19.1×
FY 2016 5y median 15.4× FY 2025
EV/EBITDA 12.5×
FY 2016: 17.9×FY 2017: 16.2×FY 2018: 9.2×FY 2019: 14.0×FY 2020: 10.8×FY 2021: 10.4×FY 2022: 9.4×FY 2023: 7.1×FY 2024: 5.2×FY 2025: 12.5×
FY 2016 5y median 9.4× FY 2025
EV/Sales 3.0×
FY 2016: 6.1×FY 2017: 6.6×FY 2018: 4.1×FY 2019: 3.2×FY 2020: 4.9×FY 2021: 3.1×FY 2022: 2.5×FY 2023: 2.6×FY 2024: 2.0×FY 2025: 3.0×
FY 2016 5y median 2.6× FY 2025
FCF Yield -5.2%
FY 2016: 3.0%FY 2017: 3.6%FY 2018: 3.6%FY 2019: 3.0%FY 2020: 3.9%FY 2021: 2.7%FY 2022: 6.5%FY 2023: 8.5%FY 2024: 6.1%FY 2025: -5.2%
FY 2016 5y median 6.1% FY 2025

Profitability

Gross Margin 43.9%
FY 2016: 50.0%FY 2017: 49.2%FY 2018: 49.4%FY 2019: 41.5%FY 2020: 48.5%FY 2021: 48.3%FY 2022: 48.3%FY 2023: 51.7%FY 2024: 50.3%FY 2025: 43.9%
FY 2016 5y median 48.3% FY 2025
Operating Margin 8.0%
FY 2016: 14.2%FY 2017: 18.5%FY 2018: 15.2%FY 2019: 5.9%FY 2020: 13.4%FY 2021: 8.4%FY 2022: 12.9%FY 2023: 16.2%FY 2024: 16.0%FY 2025: 8.0%
FY 2016 5y median 12.9% FY 2025
Net Margin 4.3%
FY 2016: 16.5%FY 2017: 21.6%FY 2018: 27.0%FY 2019: 1.9%FY 2020: 21.0%FY 2021: 8.2%FY 2022: 6.1%FY 2023: 15.1%FY 2024: 17.8%FY 2025: 4.3%
FY 2016 5y median 8.2% FY 2025
ROE 2.1%
FY 2016: 12.6%FY 2017: 15.9%FY 2018: 16.9%FY 2019: 1.3%FY 2020: 12.3%FY 2021: 4.8%FY 2022: 3.4%FY 2023: 8.3%FY 2024: 9.0%FY 2025: 2.1%
FY 2016 5y median 4.8% FY 2025
ROIC 2.1%
FY 2016: 5.5%FY 2017: 7.6%FY 2018: 5.1%FY 2019: 2.5%FY 2020: 4.2%FY 2021: 2.3%FY 2022: 3.5%FY 2023: 5.3%FY 2024: 4.9%FY 2025: 2.1%
FY 2016 5y median 3.5% FY 2025
ROA 1.2%
FY 2016: 6.4%FY 2017: 7.3%FY 2018: 9.3%FY 2019: 0.7%FY 2020: 6.8%FY 2021: 2.7%FY 2022: 1.9%FY 2023: 5.0%FY 2024: 5.6%FY 2025: 1.2%
FY 2016 5y median 2.7% FY 2025

Growth (YoY)

Revenue -3.0%
FY 2016: 6.3%FY 2017: 20.2%FY 2018: 20.6%FY 2019: 5.0%FY 2020: -0.3%FY 2021: 16.3%FY 2022: -0.7%FY 2023: 8.8%FY 2024: -1.1%FY 2025: -3.0%
FY 2016 FY 2025
Operating Income -51.3%
FY 2016: -13.9%FY 2017: 56.1%FY 2018: -1.0%FY 2019: -59.4%FY 2020: 127.4%FY 2021: -26.7%FY 2022: 51.3%FY 2023: 37.4%FY 2024: -2.7%FY 2025: -51.3%
FY 2016 FY 2025
EPS (diluted) -82.2%
FY 2016: -71.8%FY 2017: 56.5%FY 2018: 50.9%FY 2019: -91.9%FY 2020: 918.8%FY 2021: -56.9%FY 2022: -29.3%FY 2023: 177.8%FY 2024: 19.6%FY 2025: -82.2%
FY 2016 FY 2025
Free Cash Flow -225.4%
FY 2016: 0.9%FY 2017: 61.1%FY 2018: -28.1%FY 2019: -31.4%FY 2020: 102.1%FY 2021: -52.9%FY 2022: 100.1%FY 2023: 42.4%FY 2024: -48.3%FY 2025: -225.4%
FY 2016 FY 2025

Financial Health

Current Ratio 1.8×
FY 2016: 2.2×FY 2017: 1.8×FY 2018: 2.7×FY 2019: 2.9×FY 2020: 2.7×FY 2021: 2.9×FY 2022: 2.7×FY 2023: 3.0×FY 2024: 2.1×FY 2025: 1.8×
FY 2016 5y median 2.7× FY 2025
Quick Ratio 1.8×
FY 2016: 2.2×FY 2017: 1.8×FY 2018: 2.7×FY 2019: 2.9×FY 2020: 2.7×FY 2021: 2.8×FY 2022: 2.7×FY 2023: 3.0×FY 2024: 2.0×FY 2025: 1.8×
FY 2016 5y median 2.7× FY 2025
Debt / Equity 0.4×
FY 2016: 0.5×FY 2017: 0.4×FY 2018: 0.4×FY 2019: 0.4×FY 2020: 0.5×FY 2021: 0.4×FY 2022: 0.4×FY 2023: 0.3×FY 2024: 0.3×FY 2025: 0.4×
FY 2016 5y median 0.4× FY 2025
Net Debt / EBITDA 2.3×
FY 2016: 1.4×FY 2017: 0.9×FY 2018: 0.8×FY 2019: 1.6×FY 2020: 1.0×FY 2021: 1.5×FY 2022: 1.2×FY 2023: 1.2×FY 2024: 1.0×FY 2025: 2.3×
FY 2016 5y median 1.2× FY 2025
Interest Coverage 3.7×
FY 2016: 8.7×FY 2017: 9.7×FY 2018: 8.2×FY 2019: 2.1×FY 2020: 4.6×FY 2021: 3.1×FY 2022: 5.5×FY 2023: 6.7×FY 2024: 7.5×FY 2025: 3.7×
FY 2016 5y median 5.5× FY 2025

Dividends

Dividend Yield 0.0%
FY 2016: 0.0%FY 2017: 6.8%FY 2018: 0.0%FY 2019: 0.0%FY 2020: 0.0%FY 2021: 0.0%FY 2022: 0.0%FY 2023: 0.0%FY 2024: 0.0%FY 2025: 0.0%
FY 2016 5y median 0.0% FY 2025
Payout Ratio 0.0%
FY 2016: 0.0%FY 2017: 196.2%FY 2018: 0.0%FY 2019: 0.0%FY 2020: 0.0%FY 2021: 0.0%FY 2022: 0.0%FY 2023: 0.0%FY 2024: 0.0%FY 2025: 0.0%
FY 2016 5y median 0.0% FY 2025

Annual · latest fiscal year ends 2025-12-31