Planet Fitness, Inc. PLNT

Pump and dump

Buying when hits $15

This is probably the worst and least interesting gym of all the big time gyms. I would rather pay $40 a month at LA fitness or fitness 19 then $10 a PLNT.

$PLNT guys the DCF on this was reading 79.10 a year ago on conservative estimates. They’ve since beaten all of those estimates. Intrinsic value north of 95 right now, 1000 new stores under contract, UFCF is only increasing. Comp multiples are irrelevant they are the only publicly traded gym.

Short term noise. They have an impenetrable strategic moat due to brand strength and franchise model. Top performing franchise for cash flow year over year. Guaranteed 1000 more stores opening, how can you sell with that level of confirmed growth. DCF valuation reading much higher than this number if you extrapolate the royalty fee increases to 7% for all