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Harley-Davidson, Inc. HOG

Set alert

Price alert · HOG

All alert types
33.58 USD +0.51 +1.56%

As of Nov 3, 11:37 AM ET

Bid
33.51 × 200
Ask
33.58 × 100
32.58 Day range 33.73
17.09 52-week range 33.73
YTD
+63.91%
1 year
+23.88%
Open
32.94
Prev close
33.07
Mkt cap
3.49B
Vol
553.17K
Avg vol
2.00M
EPS
1.82
P/E
18.44
Div yield
2.47%
More statistics
Low
32.58
High
33.73
Forward P/E
16.51
Beta
1.31
Short ratio
10.18
Inst. own
112.36%
Dividend
0.75
Ex-div date
Sep 14, 2026
Earnings
Feb 9, 2027
50-d avg
27.21
200-d avg
23.98
1y target
29.80

3M chart

Chart tools
Interval
1m5m15m30m

Events in this range
  • Aug 17, 2026Rating: DA Davidson · Buy → Buy
  • Sep 2, 2026Rating: UBS · Neutral → Neutral
  • Sep 8, 2026Rating: Citigroup · Neutral → Neutral
  • Sep 15, 2026Dividend: 0.1875
  • Oct 5, 2026Rating: Citigroup · Neutral → Buy
  • Oct 29, 2026Earnings: 0.4; estimate 0.4739; surprise -15.59%
  • Oct 30, 2026Rating: Wells Fargo · Underweight → Underweight
  • Oct 30, 2026Rating: Citigroup · Buy → Buy
Signals (13)
NameDateAgo
RSI: OverboughtOct 29, 20265 days ago
SMA: BullishOct 20, 20262 weeks ago
SMA: BearishOct 16, 20262 weeks ago
SMA: BullishOct 6, 20264 weeks ago
SMA: BullishOct 6, 20264 weeks ago
MACD: Buy SignalOct 6, 20264 weeks ago
SMA: BearishSep 17, 20261 month ago
SMA: BearishSep 16, 20261 month ago
SMA: BullishSep 11, 20261 month ago
SMA: BearishSep 9, 20261 month ago
MACD: Sell SignalSep 1, 20262 months ago
MACD: Buy SignalAug 11, 20262 months ago
SMA: BullishAug 4, 20263 months ago

Analyst view

Consensus: buy

Buy
Price target (mean) 29.80 -11.3% downside
Target (low)
19.00
Target (mean)
29.80
Target (high)
37.00
Ratings (0m) 15 6 buy · 7 hold · 2 sell
  • Strong buy0
  • Buy6
  • Hold7
  • Sell2
  • Strong sell0

Recommendation trend

  • This month 15
  • 1 month ago 16
  • 2 months ago 16

Earnings and revenue estimates

Consensus for the coming quarters and fiscal years

HOG analyst estimates
PeriodEPS estimateLow – highYear agoEPS growthRevenue estimateRevenue growthAnalysts
Current quarter-0.62448-0.81 – -0.42-2.44+74.4%584.14M+54.0%10
Next quarter0.693750.51 – 0.820.22+215.3%1.14B+8.4%8
Current year0.755810.64 – 0.962.78-72.8%3.81B+6.6%10
Next year2.001.40 – 2.350.75581+164.9%3.99B+4.7%13

Upgrades and downgrades

The latest rating changes

HOG analyst upgrades and downgrades
DateFirmActionFromTo
Oct 30, 2026CitigroupMaintainedBuyBuy
Oct 30, 2026Wells FargoMaintainedUnderweightUnderweight
Oct 5, 2026CitigroupUpgradeNeutralBuy
Sep 8, 2026CitigroupMaintainedNeutralNeutral
Sep 2, 2026UBSMaintainedNeutralNeutral
Aug 17, 2026DA DavidsonMaintainedBuyBuy
Jul 28, 2026Morgan StanleyMaintainedUnderweightUnderweight
Jul 24, 2026BairdMaintainedNeutralNeutral
Jul 20, 2026Loop CapitalUpgradeHoldBuy
Jul 13, 2026CitigroupMaintainedNeutralNeutral
Jul 6, 2026DA DavidsonMaintainedBuyBuy
May 19, 2026Morgan StanleyMaintainedUnderweightUnderweight
May 11, 2026UBSMaintainedNeutralNeutral
May 7, 2026CitigroupMaintainedNeutralNeutral
May 6, 2026Wells FargoMaintainedUnderweightUnderweight
Mar 11, 2026Wells FargoInitiated—Underweight
Mar 4, 2026UBSMaintainedNeutralNeutral
Jan 14, 2026CitigroupMaintainedNeutralNeutral
Nov 25, 2025Loop CapitalInitiated—Hold
Nov 19, 2025Morgan StanleyMaintainedUnderweightUnderweight
Nov 13, 2025UBSMaintainedNeutralNeutral
Nov 10, 2025DA DavidsonMaintainedBuyBuy
Oct 27, 2025Morgan StanleyDowngradeEqual-WeightUnderweight
Aug 25, 2025DA DavidsonMaintainedBuyBuy
Jul 8, 2025UBSMaintainedNeutralNeutral
Jun 16, 2025CitigroupMaintainedNeutralNeutral
May 14, 2025BairdMaintainedNeutralNeutral
May 2, 2025B of A SecuritiesMaintainedBuyBuy
Apr 17, 2025CitigroupMaintainedNeutralNeutral
Apr 4, 2025BairdMaintainedNeutralNeutral