Instacart And Provi Partner To Streamline Beverage Industry Restocking

Instacart-powered experience lets operators order garnishes, juices, and other non-alcoholic essentials without leaving the Provi platform

NEW YORK and SAN FRANCISCO, Nov. 12, 2026 /PRNewswire/ -- Instacart (NASDAQ:CART), a leading grocery technology company, and Provi, the leading B2B digital platform for the beverage alcohol industry, today announced a partnership that brings Instacart's network of national, regional, and local retailers directly into the Provi marketplace. Provi customers can now restock the non-alcoholic items they need – like garnishes, mixers, cleaning supplies, juice, and paper – that run low between scheduled deliveries from a wide range of grocery retailers, all within the Provi website through an embedded Instacart experience.