Suja Life (SUJA) Shares Fall 18% After-Hours: Here’s Why

Suja Life Inc (NASDAQ: SUJA) shares fell 18.46% to $8.13 in after-hours trading on Tuesday after the company reported third-quarter revenue above analyst estimates but a wider-than-expected adjusted loss per share, and updated its fiscal 2026 outlook.

The beverage maker, whose brands include Suja Organic, Vive Organic and Slice Soda, said in a press release that net sales rose 3.3% year over year to $76.4 million in the quarter ended Sept. 28. It said net sales also benefited from the timing of about $2.0 million of shipments that had been expected in the fourth quarter.

Third-Quarter Results

Net sales of $76.37 million beat the analyst estimate of $71.33 million. Adjusted loss per share (non-GAAP) was $0.14, wider than the estimated loss of $0.11.

Gross margin was 43.9%, compared with 46.3% a year earlier, which the company attributed mainly to higher promotional investment, unfavorable fixed-cost absorption from lower production volumes, and higher inbound freight and packaging costs. Net loss narrowed 43% to $8.3 million from $14.6 million, and included $6.7 million of one-time items. Adjusted EBITDA, a non-GAAP measure, rose to $10.5 million, or 13.8% of net sales, from $1.0 million, or 1.3%.

"We continued to gain share of natural healthy beverage in the third quarter while most of the category’s largest players lost share," said CEO Maria Stipp.

Updated 2026 Outlook

Suja Life said its outlook reflects current macroeconomic conditions and continued softness in the grocery channel. It now expects fiscal 2026 net sales of $351.0 million to $354.0 million, up 7.5% to 8.4% from $326.6 million in fiscal 2025, and adjusted EBITDA of $68.0 million to $70.0 million, up 67.9% to 72.8% from $40.5 million. The release implies fourth-quarter net sales of $83.7 million to $86.7 million and adjusted EBITDA of $17.8 million to $19.8 million.

Trading Metrics, Technical Analysis

Suja Life shares have traded between a 52-week high of $18.48 and a 52-week low of $5.59.

Over the past 12 months, the shares have declined 44.15%.

Benzinga’s Edge Stock Rankings indicate positive price trends for Suja Life in the short and medium term, but a negative trend in the long term.

Price Action: Suja Life shares fell 4.32% to close at $9.97 during Tuesday’s regular trading session.

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