Fossil Group Announces Five-Year Extension Of Global Licensing Agreement To Make And Sell Diesel Watches And Jewelry
Benzinga Newsdesk 1 hour ago
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The partnership began in 1999 with the launch of Diesel’s first watch collection and later expanded to include jewelry. Over more than 25 years, the two companies have built Diesel watches and jewelry into a globally
The partnership began in 1999 with the launch of Diesel’s first watch collection and later expanded to include jewelry. Over more than 25 years, the two companies have built Diesel watches and jewelry into a globally recognized offering, known for bold, oversized designs and a distinctive, irreverent point of view.
The extension reflects both companies’ confidence in Diesel’s continued relevance with consumers and its role in Fossil Group’s licensed portfolio. It builds on the combination of the brand’s creative vision and Fossil Group’s expertise in design, manufacturing, and global distribution to support the continued development of Diesel watches and jewelry worldwide.