Adobe Partners With Walt Disney To Enhance Storytelling Through Technologies, Experiences

Adobe (Nasdaq: ADBE)—a global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms—and The Walt Disney Company have announced a multi-year strategic alliance to advance creativity, innovation and the art of storytelling through new technologies and experiences. Building on the companies’ longstanding relationship, the alliance enables Adobe to amplify their innovation stories with Walt Disney World® Resort, Disneyland® Resort, Disney Cruise Line, ESPN Edge and StudioLAB through global marketing activations, industry events, thought leadership, customer storytelling and other strategic engagement opportunities. In addition, this deeper collaboration will advance opportunities to explore emerging technologies, including responsibly developed AI, in support of Disney’s creative teams.