Celsius Holdings Unveils Brand-Led U.S. Organizational Structure Comprising Business Units CELSIUS, Alani Nu, And Rockstar Energy & Emerging Growth

Each to be led by a brand President accountable for the strategy and performance of the applicable business unit and supported by enterprise marketing, sales, operations and administrative functions.

As part of the new structure, the Company announced the following leadership appointments, each reporting to Chairman and Chief Executive Officer John Fieldly:

Alex Zigliara has been appointed President, CELSIUS®. Zigliara joins Celsius Holdings from FIJI Water, where he served as Global President and led the brand’s global strategy and operations, including developing its long-term strategic roadmap and launching a full-scale commercial transformation.
Rishi Daing has been appointed President, Rockstar® Energy & Emerging Growth. Daing, who currently serves as the Company’s Chief Marketing Officer, will transition from that role as the new organizational structure is implemented. In his current role, Daing has led the strategic transformation of Celsius Holdings’ total energy portfolio, including innovation strategy, scaling the Alani Nu brand, and driving the Rockstar Energy brand re-introduction in the U.S. and Canada. In addition to being responsible for the strategy and performance of Rockstar Energy, Daing will lead Emerging Growth, including non-RTD energy and other functional beverage products.

"We have built Celsius Holdings into a scaled, multi-brand total energy portfolio, with three powerful brands that each have distinct roles, consumer segments and opportunities for growth," Fieldly said. "This new brand-led structure is the next step in how we align the Company to capture those opportunities, bringing our leaders closer to the brands and consumers they serve, while leveraging the strength and enterprise capabilities of Celsius Holdings to drive strong execution at retail."

Zigliara said, "I’m excited to lead the CELSIUS brand in the U.S. at such an important point in the brand’s trajectory. CELSIUS has built an incredibly strong brand and loyal consumer following, and I believe there is significant opportunity to build on that momentum and unlock the next phase of growth."

Daing added, "I know firsthand the significant potential of Rockstar Energy and the disruptive opportunities that I believe are ahead of it. I'm thrilled to step into this new role and build on Rockstar's iconic brand heritage, bringing renewed focus, innovation and commercial execution to reinvigorate the Rockstar brand in the U.S. and Canada and drive future growth."

In addition to the appointments announced today, the Company is conducting a search to appoint a President of Alani Nu.

The three business units will operate as part of one connected Celsius Holdings platform, leveraging shared marketing, sales, operations and corporate capabilities. International brands will continue to operate through their existing marketing and commercial structure, with connectivity across the enterprise function to support growth in the Company’s brands in markets outside of the U.S.

About Alex Zigliara

Zigliara most recently served as Global President of FIJI Water, where he led the brand’s global strategy and P&L. Prior to that, Zigliara was CEO of MrBeast Feastables, CEO of Clif Bar & Company (Mondelēz International) and Senior Vice President, Strategic Growth Channels at Mondelēz International. He spent 22 years at The Coca-Cola Company, where he held leadership roles across North America, Europe and global markets. Zigliara earned an economics degree from the Lycée de Vernon and a Master of Business Administration degree from Tours Business School in France.

About Rishi Daing

Daing was appointed Chief Marketing Officer of Celsius Holdings in September 2025. He has more than 20 years of global marketing and commercial leadership experience across consumer goods, beverages and emerging brands.Prior to Celsius Holdings, he held senior roles at Mark Anthony Brands and Tata Consumer Products. He spent 16 years at PepsiCo in the U.S. and Europe across a range of marketing, innovation, and strategy positions, working on global brands including Pepsi, Mountain Dew, Gatorade, Rockstar Energy, Aquafina and Starbucks as well as high-profile campaigns and activations across sports, music and entertainment platforms.Daing holds a Master of Business Administration degree from Canterbury Business School at the University of Kent.

Third Quarter 2026 Earnings Webcast

The Company also separately announced its third quarter 2026 financial results today. Management will host a webcast today, Thursday, Nov. 5, 2026, at 8:00 a.m. ET, to discuss the Company’s third quarter 2026 financial results and the new organizational structure and leadership appointments with the investment community. Investors are invited to join the webcast accessible from https://ir.celsiusholdingsinc.com. Downloadable files, an audio replay and transcript will be made available on the Celsius Holdings investor relations website.