Atlanta Braves Holdings Q3 2026 Earnings Call Transcript

Atlanta Braves Holdings (NASDAQ:BATRK) reported third-quarter financial results on Wednesday. The transcript from the company’s third-quarter earnings call has been provided below.

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Summary

Atlanta Braves Holdings reported a successful 2026 season with an 18-win improvement over the previous year, capturing the National League East title and advancing to the postseason.

Financial performance included a 4% increase in total revenue to $325 million for the third quarter, driven by higher ticket sales, increased attendance, and the success of their new Braves Vision media network.

The Braves Vision network, launched in 2026, exceeded initial expectations, driving significant direct-to-consumer subscriptions and advertising revenue, despite a short setup time.

Operational highlights include selling over 2.8 million tickets, hosting a variety of non-baseball events at Truist Park, and a strong retail performance, particularly with the City Connect apparel line.

Management expressed confidence in the future, highlighting a strong minor league system, ongoing strategic investments in the team, and a robust mixed-use development business, with plans to continue enhancing Braves Vision content and fan engagement.

The company is actively addressing potential tax implications related to player salaries and is in discussions with government entities for a resolution.

Full Transcript

OPERATOR (Moderator)

Earnings conference call. After today’s prepared remarks, we will host a question-and-answer session. If you’d like to ask a question, please press star-one to raise your hand. To withdraw your question, press star-one again. As a reminder, this call is being recorded at this time. I would now like to turn the call over to Cameron Rudd, Vice President of Investor Relations.

Cameron Rudd (Vice President of Investor Relations)

Before we begin, we’d like to remind everyone that on today’s call, management’s prepared remarks contain forward-looking statements that represent our beliefs or expectations about future events. Forward-looking statements address matters that are subject to risks and uncertainties that may cause actual results to differ from those discussed today. A number of factors could cause actual results to differ materially from those anticipated, including those set forth in the Risk Factors section of our annual and quarterly reports filed with the SEC.

Forward-looking statements are based on current expectations, assumptions, and beliefs, as well as information available to us at this time, and speak only as of the date they are made. Management undertakes no obligation to update publicly any of them in light of new information or future events. During this call we will discuss certain non-GAAP financial measures, including adjusted EBITDA. The full definition of adjusted EBITDA and the reconciliation to the comparable GAAP financial measures are contained in the Form 10-Q and earnings press release available on the company’s website. Now I’d like to turn the call over to Terry McGurk, Chairman, President and CEO of Atlanta Braves Holdings.

Terry McGurk (Chairman, President and CEO)

Good morning, and thank you for joining us. Joining me today are Derek Schiller, President and CEO of the Atlanta Braves, Mike Plant, President and CEO of Braves Development Company, and Jill Robinson, our CFO. I want to start where every conversation about this season should begin: with our fans. A year ago, we came off a 76-win season that was defined by injuries and frustration. We told you then that we expected a very different 2026, and this team certainly delivered. The 2026 Braves won 94 games, an 18-win improvement over last year, and captured the National League East. That is our seventh division title since 2018, and it came in Walt Weiss’s first season as our manager.

Walt stepped into big shoes. Brian Snitger built a remarkable legacy here, and we’re grateful he remains part of our organization in an advisory role. Walt led this club with a steady hand from Opening Day through the final out. There were standout performances up and down the roster. Chris Sale turned in one of the best seasons of his career—a 2.16 ERA, 200 strikeouts, and the best strikeout-to-walk ratio in the majors—remarkable at age 37. Matt Olson anchored the lineup again, and we saw players like Drake Baldwin and Michael Harris II have standout seasons. We’re excited to learn earlier this week that Matt Olson and Mauricio Dubon won coveted Gold Glove awards. We also celebrated moments that went beyond the standings—five All-Stars and Andrew Jones’s induction into the Baseball Hall of Fame this summer.

Most importantly, we brought playoff baseball back to Atlanta. We clinched our postseason berth on September 18th in Houston. Then we beat the Phillies in the Wild Card Series, closing it out six to two in Game Three in front of a packed Truist Park. Some said it was the loudest game they have ever experienced at Truist. It was our first postseason series win since 2021. Anyone who was at Truist Park or the Battery that week saw what October baseball means to this city.

I won’t sugarcoat how it ended. We lost to the Dodgers in the Division Series, and our season ended in Game Four on October 7th. Previously, we swept a three-game series in L.A. ending on August 27th and felt that this Divisional Series was very winnable. But short playoff series are often decided by a fortunate turn of events, and this was one of those. But I want to be clear about how I see this season: it was real progress. We went from missing the playoffs to winning the division and a postseason series.

Our core is in place, our young players got better, and our new manager’s first year was a success. Our minor league system is stocked with future major league talent. We’re pleased with where this organization is headed, and we’ll keep working to build on it in 2027. That progress didn’t happen by accident. Coming into this season, we made a deliberate decision to invest in our roster, and our major league payroll was meaningfully higher as a result. We’re proud of what that investment delivered: a division title, a return to the postseason, a ballpark full of fans, and millions more watching their team compete and win on Braves Vision. Braves baseball continues to be a summer destination for every baseball family in the Southeast.

Fielding a competitive team remains at the center of our strategy because winning drives fan engagement and strengthens every part of this franchise. We’ll continue to balance our investment on the field with a disciplined approach to the financial health of the entire organization. What made this season special on the field also showed up across our business. The results we saw are a clear example of how a winning team, an engaged fan base, and the ecosystem we’ve built around Truist Park and the Battery Atlanta reinforce one another. To talk more about that, I’ll turn it over to Derek.

Derek Schiller (President and CEO of the Atlanta Braves)

Thank you, Terry. A winning team and a full ballpark go hand in hand, and 2026 proved it again. I’ll cover a few areas: ticketing and attendance, events at Truist Park, and the first season of Braves Vision. This season we sold more than 2.8 million tickets at Truist Park. In the third quarter alone, average attendance per regular season home game rose 14% year over year as the team held a strong playoff position. We also recorded 25 sellouts in the regular season, up from the 17 we reported through July. The postseason was a highlight. Our three Wild Card games sold more than 100,000 tickets across three home games here at Truist Park, while our NLDS home games against the Dodgers added over 80,000 more with back-to-back sellouts.

Truist Park was as loud as it’s ever been, and the Battery was packed before and after every game. We also kept Truist Park busy beyond baseball. This year included three Savannah Bananas games, the first Braves Country Music Fest presented by Truist, which drew more than 100,000 visitors, and concerts including the Eagles in May, Noah Kahan in July, and Guns N’ Roses in September. These events bring new audiences to the ballpark and add meaningful revenue on non-game days. They also drive year-round visitation across the Battery Atlanta, support our tenants and businesses, and help us make the most of our assets.

We’re already building our 2027 calendar, with the Savannah Bananas and several concerts booked alongside a strong home schedule. Retail had a strong year as well. Our City Connect apparel line has been a standout, and it has driven meaningful growth in retail and licensing revenue this season. In the third quarter, retail and licensing revenue grew 25% year over year. Finally, Braves Vision—2026 was the first season of our own local network, and I’m incredibly proud of how it performed, especially against a regional sports media landscape where many teams have seen their local media revenue decline significantly in a very short period of time. We were able to create a network which we expect will exceed the annualized revenue of our prior local rights arrangement while building a direct relationship with our fans.

Importantly, since we launched this business in April of 2026, the reported results reflect only two full quarters of local media-related revenue compared to this time last year, which included the full year under our prior local rights agreement. We replicated the approach that had served us well in the past: a widely distributed linear network, select games over the air, and every game available direct to consumer. After our first full season on the air, we can confidently say that each piece has delivered. Distributors continue to value our product even as the industry manages through ongoing linear subscriber declines. Our over-the-air games helped us reach more fans across Braves Country.

Our passionate fan base made us league-leading in in-market direct-to-consumer subscribers, and Braves Vision delivered record advertising revenue. As we said last quarter, direct-to-consumer subscriptions were running ahead of our expectations through June, and that momentum continued through the end of the season. We kept adding content throughout the season, including live batting practice and expanded pre- and post-game shows. As previously stated, we expect Braves Vision to exceed our prior local media rights revenue and, as Jill will later discuss, we expect to replicate the profitability of our prior business model on an annualized basis. Also of importance, operating our own network gives us control of the broadcast, a more Braves-centric experience for fans, and the flexibility to adapt our business as the media landscape evolves. We believe owning our local media relationship directly is the right long-term model for this franchise.

We recently launched off-season content that will air each evening to keep our fans engaged and are already planning unique content for 2027. With that, I’ll turn the call over to Mike.

Mike Plant (President and CEO of Braves Development Company)

Thank you, Derek. Our mixed-use business had another strong quarter. The Battery Atlanta continues to draw more visitors, increase its sales, improve the tenant mix, and it gives our company a steady source of revenue all year long, not just during the baseball season. Occupancy remains high at 93% across our entire portfolio, inclusive of Pennant Park, and we continue to see successful tenant turnover and redevelopment opportunities. The growing calendar of events at Truist Park also brings new visitors to the Battery on non-game days, which benefits our tenants and makes productive use of the campus throughout the year.

Year to date through September, we have welcomed more than 8 million visitors to the Battery, up nearly 8% from the same period last year, as our offerings and season continue to attract visitors to a premier destination in the Southeast. Together with our high-occupancy portfolio, it gives us a diversified, year-round source of revenue that complements our baseball operations. We’re pleased with the momentum in the real estate business, and we see continued opportunity to grow it.

I would also like to take the opportunity to address some recent updates to the ongoing discussions surrounding the impending 162(m) tax provision that could have an unintended impact on our ability to fully deduct the salary of our highest-paid players. We are aware of the recent legislation introduced and continue to lobby and have had discussions with a number of interested parties, including members and leadership of the House, Senate, Administration, and Treasury.

With that, I’ll turn the call over to Jill.

Jill Robinson (EVP, CFO)

Thanks, Mike. Before I begin, I want to remind everyone that a majority of our revenue is seasonal and is aligned to the baseball season. During the third quarter of 2026, we played 42 regular season and two postseason home games compared with 41 regular season home games in the third quarter of 2025. Our strong on-field performance, which led the team back to the postseason, contributed to record revenue for the quarter, which I’ll discuss shortly.

It is important to note that the third quarter only included 2 of our 5 total postseason home games, and the revenue from the final three postseason home games will appear in our fourth quarter results. In the third quarter, total revenue was $325 million, up 4% from $312 million in the third quarter of 2025. As a reminder, the company manages its business based on the following reportable… baseball and mixed use development. BravesVision was launched earlier this year and its results are included within our baseball segment. Total baseball revenue was $296 million in the third quarter of 2026, up from $284 million in the third quarter of 2025.

Baseball event revenue increased to $189 million during the third quarter of 2026 compared to $176 million during the third quarter of 2025, primarily due to contractual rate increases on season tickets, increased attendance at regular season home games, favorable single game ticket sales, two postseason home games and one additional regular season home game. Average attendance per regular season home game increased 14% in the third quarter to nearly 27,000.

Media-related revenue was $76 million in the third quarter compared with $79 million in the prior-year period. As a reminder, this line includes BravesVision as well as national media, radio and other media-related items. The decrease primarily reflects the timing of revenue recognition under BravesVision’s linear distribution agreements compared with our previous local broadcasting agreement, as well as changes in certain national media rights arrangements that resulted in more digital media rights being commercialized through MLB Advanced Media.

As we said last quarter, BravesVision revenue should be viewed on an annualized basis because revenue recognition under our year-round distribution agreements differs from our previous local broadcasting agreement, which was largely aligned with the MLB season. As Derek mentioned, our year-to-date media-related revenue only includes two full quarters of local revenue compared to the similar period last year, which included the full year under our prior local rights agreement.

The new business model reports higher gross revenues offset by the expenses to operate the business, as compared to the net results reported under the local rights arrangement in our first year of operations. If you were to consider this business on an annualized basis, we expect to replicate the profitability of our prior business model. Total BravesVision expenses were $12.2 million in the third quarter and totaled $26.5 million on a year-to-date basis.

While we do anticipate some additional expenses in the fourth quarter, as we have said in the past, the bulk of these expenses are recognized in the regular season and our fourth quarter expenses should be relatively light compared to the third quarter. Retail and licensing revenue increased approximately $4 million to $20 million, primarily due to the continued demand for our City Connect apparel, higher league-wide revenue, increased attendance and two postseason home games. Other baseball revenue was $11 million compared with $13 million in the prior-year period, reflecting fewer special events at Truist Park during the quarter. Year-to-date, other baseball revenue increased approximately $6 million driven by additional events, including a concert and an additional Savannah Bananas game.

Turning to our mixed use development segment, revenue was $29 million in the third quarter, up 7% from $27 million in the prior-year period. The increase was primarily driven by higher rental income, including increased tenant recoveries and new lease agreements, as well as higher parking revenue. Year-to-date, mixed use development revenue is up 19% to $84 million and represents approximately 12% of the company’s total revenue. Adjusted OIBDA was $41 million in the third quarter of 2026 compared with $67 million in the third quarter of 2025. The change primarily reflects higher baseball operating costs and SG&A expenses, partially offset by higher revenue. Baseball operating costs increased primarily due to higher major league player salaries, BravesVision production expenses, variable concessions and retail operating expenses, and postseason game operating costs.

These increases reflect deliberate investments in a roster that returned us to the postseason and in a local media platform we now own and control, and we remain disciplined in balancing those investments with the financial health of the broader organization. Our operating income was $9 million in the third quarter of 2026 compared with $39 million in the third quarter of 2025, primarily due to the revenue and expense factors previously discussed.

As of September 30, 2026, the company had $121.5 million of cash and cash equivalents. Substantially all of our cash and cash equivalents are invested in U.S. Treasury securities, other government securities or government guaranteed funds, AAA-rated money market funds and other highly rated financial and corporate debt instruments. We also had $180 million of available borrowing capacity under our leaguewide credit facility and TeamCo revolver as of September 30th, and we remain in compliance with all financial debt covenants.

With respect to our mixed use development debt, we have several loans approaching their contractual maturities. We are actively monitoring the financing markets and evaluating refinancing opportunities, but we are not compelled to refinance in the current market. We have extension options available that provide us flexibility around the timing of any refinancing, and we continue to have strong support from our lending partners as we head into 2027.

We believe our available liquidity, our balance sheet and the year-round contribution of our mixed use development business provide us with the resources and flexibility to support our operations and future priorities. And with that, operator, let’s open the line for questions.

OPERATOR (Moderator)

We will now begin the question and answer session. If you would like to ask a question, please press star one to raise your hand. To withdraw your question, press star one again. We ask that you pick up your handset when asking a question to allow for optimum sound quality. If you’re muted locally, please remember to unmute your device. Please stand by while we compile the Q&A roster. Your first question comes from the line of David Joyce with Seaport Research Partners.

Your line is open. Please go ahead.

David Joyce (Analyst)

Thank you. First, I’d like to address the elephant in the room and then I’ll have a follow-up. What’s your view on the CBA at this point? Knowing that you’re restricted from certain discussions there, but what would the implications be of a lockout and how would a potential compromise fix things? And given there’s some recent news on what the league might be offering, I don’t have to follow up. Thanks.

Terry McGurk (Chairman, President and CEO)

Hi David, this is Terry McGurk. Well, as you know, the CBA ends on December 1st. There have obviously been lots of conversations and discussions between the Commissioner’s Office and the MLBPA. And in fact, what you allude to, the Commissioner made another proposal yesterday of a revised cap and floor and delayed implementation into 2028. Given that these discussions are obviously very fluid and ongoing and, as you allude to, I will not be commenting on them, but thank you for the question.

David Joyce (Analyst)

Okay. And then second, on BravesVision, how sustainable do you think the subscriber and advertising revenue would be in the offseason? What do you plan to program on there and what sort of churn do you expect? Thanks.

Derek Schiller (President and CEO of the Atlanta Braves)

Hi David, it’s Derek. I will answer this one. Maybe worthwhile just to do a quick review again of our situation. You know, when we had these rights come back to us, what we basically did was put together a strategy and an execution of that strategy that really had us doing all of that in about 30 days’ time. So quite remarkable. And I think what you’re now seeing as part of the results that we’re putting out there is that it was very successful. We were able to stand up and in some ways replicate the approach that a third party previously had in the marketplace.

But the benefit that we had not only is having a direct relationship with our fans, but we’re able to do things that perhaps a third party may not be able to do. Direct-to-consumer is a highlight of that. As we talked about, the direct-to-consumer subscription business was league-leading in our case and we feel very bullish about what that future is. We, you know, having only 30 days before the season to get things going, we think with more time we should be even more successful.

And it’s proof positive of the value and size of the Braves television marketplace. It’s also worth reminding everyone that the distribution agreements really began 4-1-20. So you’re seeing two quarters of that now. And those distribution agreements are, in most cases, 12-month agreements. So we’ll continue those agreements from the ’26 season on into the first quarter of the ’27 year and then those agreements for the next year begin again April of ’27. So very bullish about it. It’s worked really well for us. We’re excited about, with more time, what we can do with it and feel very good about our decision-making and the strategy execution of all of that.

David Joyce (Analyst)

Great, thank you very much.

OPERATOR (Moderator)

Your next question comes from the line of Cameron Manson Perrone with Morgan Stanley. Your line is open. Please go ahead.

Cameron Manson Perrone (Analyst)

Thank you. Morning. I wanted to follow up on that point on BravesVision, which is just to say how exactly do you anticipate having a full offseason to better plan and resource that product will impact its success next season? What should we expect in terms of, you know, how you’re thinking about the content evolution next year relative to this year? Just some more detail around that product evolution would be helpful. And then separately on the potential tax change, I think last earnings call you had highlighted that the conversations that you were having were bipartisan.

But any potential implications from yesterday’s election results on how that process proceeds from here would be helpful. Thank you.

Derek Schiller (President and CEO of the Atlanta Braves)

Yeah, I’ll stay on the Braves Vision one for a moment. Look, I think anytime you have a massive operation where you’re standing it up in just about 30 days’ time, you’re having to do a lot of acceleration of things and having to make decisions that are in the interest of getting everything set up in time to have our first game on the air, which is exactly what we did. And we had, as I said, a very successful launch of that. I think with more time we have greater opportunity to have a deeper relationship with our fans.

So what that means on the content side is we’ll be pushing additional content out there on Braves Vision. We actually just a few days ago announced some off-season content just to keep those Braves fans that are looking for a taste of Braves-related programming to get their fix. So every night you’ll be able to see something different on Braves Vision, and that’ll cycle through the rest of that day part. With more time, I think back to the D2C, which I think is again some opportunistic. You know, we’re very familiar and comfortable and have a degree of expertise in the subscription business, if you will. I mean, you think about it, a season ticket or a premium seat is really a subscription product and has a lot of analogy to a subscription product that is a direct-to-consumer offering that we have with television. So I think there’s some expertise that we already have here in the office and in the organization.

We’ll utilize that and work hard on the business side of things, at the same time making sure that we’re looking at the programming and continuing to do great things on the programming side. But again, really proud of the effort of the production team. And I think the fans have responded and said they really like what they see with our bringing of the games and the ancillary content to them. Mike?

Mike Plant (President and CEO of Braves Development Company)

Yeah, I’ll address the 162 tax issue, and as you just alluded to, since our last earnings call, a lot has happened. We continue to have very positive discussions on both sides of the aisle and really in all branches of the government. Since that time a bill was filed—bipartisan bills in both the Senate and the House. We continue, through our team’s efforts, to generate additional sponsors for both those bills. And we’re very confident that there is a legislative or regulatory fix because everyone we talk to continues consistently to say the same thing: this was a total unintended consequence of the bill that was presented in 2021.

So we have a lot of confidence going forward.

OPERATOR (Moderator)

Your next question comes from the line of Barton Crockett with Rosenblatt. Your line is open. Please go ahead.

Barton Crockett (Analyst)

Okay, great. Thanks for taking the question. I was kind of curious to get your thoughts about what would happen to the league if, you know, you succeed—the league succeeds—in the kind of cap and floor, something, you know, similar in the ballpark of what you’re proposing in terms of. Do you think that this would be a situation where there’d be a lot more parity in terms of which teams get into the postseason? I mean, you know, to run some numbers just recently, it looks like the top quintile payroll over the last 10 years have made it into the postseason 62% of the time, and the bottom three quintiles have been around 25%.

Would you expect the dispersion to narrow and the appearances in the postseason to kind of broaden?

Terry McGurk (Chairman, President and CEO)

Well, this is Terry. I’m going to be a little general in the response, and this is tending more towards no comment. But the Commissioner has been on the record as saying that he’s seeking competitive balance. And so, you know, to whatever end you look at the results of that, that’s where he’s going. I believe that, given what we’ve seen yesterday and what I stated earlier, these are truly fluid conversations. It makes little sense to comment along the way while they’re happening.

Barton Crockett (Analyst)

Okay. All right. And then, you know, I wanted to ask a little bit about the balance sheet and the, you know, free cash flow, which through the first nine months has been kind of a burn. You know, could you talk a little bit about, you know, do you expect to finish up the year, you know, with free cash flow as a positive or negative once we look at the fourth quarter, once that’s done? And then, looking at kind of your debt levels, how should we think about your comfort and flexibility with those debt levels? I mean, you know, do they just kind of stay here in perpetuity? Do you need to pay down debt? You know, maybe is a separation between the baseball and the mixed real estate kind of, you know, levels of debt? If you could talk about where you think that needs to go, I’d be curious. Thank you.

Jill Robinson (EVP, CFO)

Sure. Thanks for the question, Barton. First, to address the free cash flow question, our free cash flow has definitely looked different this year than it has in the past. And the biggest change there is the new Braves Vision model. As we’ve said before, under the old local rights-fee arrangement, we recognized all the revenue by the end of the season and received all the cash by the end of the season. Under our new model, the cash comes in after the revenue is recognized.

And so, you know, at this point, we would have certainly, on a year-over-year comparative basis, collected less cash than we would have historically. Now, that’ll all catch up once we cycle through the 12-month period. But it has had a significant impact on free cash flow this year, resulting in more borrowing on some of our revolvers. As it relates to the revolvers and the liquidity and the debt that we have on the balance sheet, I think the thing to really focus on is the revolver capacity. The other debt that we have, both on BDC and on baseball’s books, is really tied to an asset. So that debt is relatively variable. But the revolvers on the baseball side really contribute a lot to our liquidity position. As of September 30, we had over $120 million of cash on our balance sheet, and we had $180 million of untapped revolver capacity.

Those things clearly provide a high degree of liquidity going into next year and the potential uncertainty we face. But we feel pretty good about those levels where we sit right now, looking ahead at our future operations as well.

Barton Crockett (Analyst)

Okay, and just to clarify on the catch-up, the change in the timing, the working capital impact of Braves Vision—that will not all catch up by the end of the year. It sounds like that would stretch into next year, is what you’re saying. So 12 months is maybe 12 months after launch, or is it by the end of the calendar year? Some clarity there would be great.

Jill Robinson (EVP, CFO)

Yes. The distribution component of Braves Vision revenue is a 12-month arrangement. So those contracts began 4/1 and end 3/31/27, and they pay in arrears. So the cash on that component of Braves Vision will actually catch up, if you will, early in Q2 of 2027.

Barton Crockett (Analyst)

Okay, that’s great. Thank you.

OPERATOR (Moderator)

We’ve reached the end of the Q and A session. I will now turn the call back to management for closing remarks.

Cameron Rudd (Vice President of Investor Relations)

Well, once again we’d like to thank you for joining us for the call. Look forward to talking to you again next quarter. Thank you for joining us.

OPERATOR (Moderator)

This concludes today’s call. Thank you for attending. You may now disconnect.

Disclaimer: This transcript is provided for informational purposes only. While we strive for accuracy, there may be errors or omissions in this automated transcription. For official company statements and financial information, please refer to the company’s SEC filings and official press releases. Corporate participants’ and analysts’ statements reflect their views as of the date of this call and are subject to change without notice.