Jim Cramer Says Meta Must Be Seen as an ‘Enterprise Company’ as Muse AI Could Drive an '18 Times Multiple' to 24-25x

CNBC host Jim Cramer stated that Meta Platforms Inc.(NASDAQ:META) must be viewed as an “enterprise company” following the deployment of its Muse artificial intelligence technology. Cramer said this operational shift could drive Meta’s stock valuation from an “18 times multiple” to “24-25.”

Re-Rating Meta’s Stock Multiple

Cramer argued that investors must alter how they define Meta’s core business model. “Today you must begin to think of Meta as an enterprise company, not just a consumer company,” Cramer posted on social media, adding, “That’s how powerful Muse is.”

Cramer said he intends to spend time “learning and telling this story,” asserting it explains “how an 18 times multiple goes to a 24-25”.

Today you must begin to think of Meta as an enterprise company, not just a consumer company. That's how powerful Muse is. I am going to spend a great deal of time learning and telling this story. It's how an 18 times multiple goes to a 24-25

— Jim Cramer (@jimcramer) September 29, 2026

As evidence of Meta’s corporate evolution, Cramer pointed to high-level executive movement. He highlighted the decision by the chief executive officer of enterprise software company MongoDB Inc.(NASDAQ:MDB) to depart his firm ahead of an analyst day to lead Meta’s new division and report directly to CEO Mark Zuckerberg. Cramer noted this executive transition indicates that enterprise software has become Meta’s “lodestar.”

The ceo of key enterprise software company MongoDB does not leave his company–ahead of an analyst day!!–to go run this new division and report directly to Mark if enterprise isn't the lodestar

— Jim Cramer (@jimcramer) September 29, 2026

Small Business Productivity and Infrastructure

Cramer cited analysis from Stratechery‘s Ben Thompson, stating that Thompson has “the best bead on this” transition. Cramer noted that while Muse offers an “amalgam of amazing form factors” to assist individual users, its broader impact involves helping “100s of millions of small businesses be more productive.”

Ben Thompson of https://t.co/1es2NsvswA has the best bead on this. He's really covering it like it should be, the amalgam of amazing form factors that can help individuals, but, i think, more important, help 100s of millions of small businesses be more productive. META

— Jim Cramer (@jimcramer) September 29, 2026

Additionally, Cramer announced an interview with Meta executive Dina Powell McCormick to discuss enterprise Muse. He noted McCormick previously directed the 10,000 Women and 10,000 Small Businesses programs at Goldman Sachs, stating she taught him “a huge amount about how to make small business survive and thrive.”

Cramer added that McCormick is “the most informed exec” regarding pledges hyperscalers must make when bringing data center proposals to local neighborhoods.

Dina's also the most informed exec i know when talking about a pledge hyperscalers must make if they are going to come to your neighborhood with a data center proposal…

— Jim Cramer (@jimcramer) September 29, 2026

How Has META Performed in 2026?

Price Action: At the last check, the META stock was trading 1.14% higher in pre-market trading on Tuesday. It was down 3.78% over the last year, up 8.41% year-to-date, and about 25% over the last month. The stock closed 4.79% lower at $715.62 on Monday.

Benzinga’s Edge Stock Rankings indicate that META maintains a strong price trend in the short, medium, and long terms, with a poor value score.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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