DoubleVerify Announces Ask Neura Enabling Advertisers And Agencies To Interact With DV Data And Insights Using Natural Language

DoubleVerify ("DV") (NYSE:DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today announced Ask Neura, a new conversational AI experience built directly into DV Pinnacle®, enabling advertisers and agencies to interact with DV data and insights using natural language.

With this release, DV customers can analyze campaign effectiveness at any point in their workflow across fraud/invalid traffic (IVT), brand suitability, viewability, geographic alignment and attention. Advertisers can explore their data beyond predefined reports, follow questions wherever the analysis leads and understand both what is driving unusual trends and why specific recommendations are being made, providing greater transparency into how to improve ad performance.