Versus Systems Renews Partnership With Texas Rangers To Allow Use Of The Company's Filter Fan Cam Platform During Home Games Through The 2026 MLB Season
Benzinga Newsdesk 6 months ago
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The partnership renewal agreement signed earlier extends a 5-year collaboration focused on the deployment of Versus Systems' Filter Fan Cam technology, allowing fans to appear on stadium video boards with branded
- The partnership renewal agreement signed earlier extends a 5-year collaboration focused on the deployment of Versus Systems' Filter Fan Cam technology, allowing fans to appear on stadium video boards with branded filters, overlays, and real-time visual effects.
- The system creates interactive fan engagement opportunities for teams and brands, with updated technology that includes a new C++ tracking engine, improved face detection, and reduced latency.
- The additional agreement expands the scope of Versus' Filter Fan Cam deployment, increasing the volume and variety of Augmented Reality AR fan experiences available to Rangers' audiences.
- The partnership and additional agreement highlight Versus' strategy of monetizing audience participation across sports and entertainment venues.