JAKKS Pacific And COVER Corp Partner To Create And Distribute Officially Licensed Hololive Consumer Products In North America

JAKKS Pacific, Inc. (NASDAQ:JAKK), a leading global manufacturer of toys and consumer products, and COVER Corporation, the Japanese public company behind the globally renowned hololive production, today announced a groundbreaking partnership to create and distribute officially licensed hololive consumer products in North America.

Under the agreement, JAKKS Pacific will become one of the first major US manufacturers to bring official hololive merchandise to market, featuring fan-favorite VTubers from hololive production's English talent roster. The product line will debut with collectibles and consumer products inspired by Mori Calliope, Takanashi Kiara, and Ninomae Ina'nis, three of the most influential and recognizable VTubers in the world.

JAKKS will design, manufacture, market, and sell a wide-ranging assortment of figures, plush, novelty items, and role-play products, developed with authenticity and quality at the forefront. Products will be distributed across the US through multiple channels, including venue and event sales, JAKKS' direct-to-consumer platforms, and select retail partners, significantly expanding fan access to official hololive merchandise.

The first wave of products is expected to launch in 2027, with additional talent, product categories, and territories planned for future expansion.