Magnite, New York Times Advertising Expand Partnership For Magnite's DV+ To Be Preferred Platform For Private Marketplace Deals
Benzinga Newsdesk 8 months ago
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New York Times Advertising, the award-winning advertising team within The New York Times, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced an expanded collaboration to
New York Times Advertising, the award-winning advertising team within The New York Times, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced an expanded collaboration to make Magnite's DV+ the preferred platform for private marketplace deals for The New York Times's mobile in-app ad supply. The collaboration enables advertisers to connect with premium audiences across trusted in-app environments across The New York Times portfolio and achieve meaningful advertising campaign outcomes.