JOYY Announces Expanded Partnership With Pixalate To Comprehensively Enhance Governance Of BIGO Ads' IAA Ecosystem And Strengthen Authenticity Verification
Benzinga Newsdesk 9 months ago
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To tackle the growing challenges of traffic authenticity in the mobile advertising industry, BIGO Ads, AI-powered programmatic advertising platform under JOYY Inc. (NASDAQ:JOYY), announced an expanded partnership, with
To tackle the growing challenges of traffic authenticity in the mobile advertising industry, BIGO Ads, AI-powered programmatic advertising platform under JOYY Inc. (NASDAQ:JOYY), announced an expanded partnership, with Pixalate, a global leader in ad fraud traffic monitoring.
This strategic partnership aims to comprehensively enhance the governance of BIGO Ads' In-App Advertising (IAA) ecosystem, strengthen authenticity verification, optimize risk filtering mechanisms, and jointly promote a more transparent, trustworthy, and reliable mobile advertising environment.