Rocky Mountain Chocolate Factory Announces Rollout Of Its New Store Prototype And The Signing Of Four Area Development Agreements Covering 34 New Franchise Locations, Representing Nearly 25% Growth In The Company's Full Franchise Store Count

Rocky Mountain Chocolate Factory, Inc. (NASDAQ:RMCF) (the "Company," "we," or "Rocky Mountain Chocolate Factory") announces a major milestone in its long-term transformation strategy with the continued rollout of its new store prototype and the signing of four area development agreements totaling 34 new stores. This addition represents nearly 25% incremental growth in full franchise stores and marks the largest surge in development activity for the brand in Company history. The momentum reflects renewed interest from new and existing franchise operators who embrace the Company's vision, strength of the refreshed rebrand, and an elevated chocolatier experience.

The Company's new store prototype is designed to highlight handcrafted chocolate making, incorporating a warm interior design, and in-store sampling that showcases fresh products made daily. Supported by improved operational systems and an upgraded franchise platform, the store model is attracting operators who seek a scalable, craft-focused brand with strong growth potential.

"This is more than a redesign. It is a reaffirmation of our heritage and the craft that built this brand. Rocky Mountain Chocolate Factory was founded on the joy of making chocolate and sharing that experience with guests," said Jeff Geygan, Interim CEO. "It underscores meaningful progress in our transformational strategy. Our new store model brings that spirit to life in a way that is relevant, scalable and positioned for national growth. We are committed to bringing this model to many more communities through sophisticated multi-unit operators."