Lifeway Foods Launches Limited Edition Trust Your Gut Smoothie Beverage Under Partnership With Joe & The Juice
Benzinga Newsdesk 1 year ago
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Lifeway Foods, Inc. (NASDAQ:LWAY) ("Lifeway" or "the Company"), the leading U.S. supplier of kefir and fermented probiotic products that support the microbiome, today announced its first strategic collaboration with
Lifeway Foods, Inc. (NASDAQ:LWAY) ("Lifeway" or "the Company"), the leading U.S. supplier of kefir and fermented probiotic products that support the microbiome, today announced its first strategic collaboration with Joe & The Juice, the global juice and coffee bar chain known for its health-forward menu and strong Gen Z and millennial customer base. Together, the brands have launched the limited-edition Trust Your Gut smoothie, a functional beverage formulated with Lifeway's probiotic and high-quality bioavailable protein-rich kefir.
The partnership marks a significant milestone in Lifeway's growth strategy to expand its foodservice and functional beverage presence beyond retail shelves amid a nationwide surge in creative smoothie collaborations. The Trust Your Gut smoothie reinforces both companies' commitment to delivering convenient, nutrient-dense options that meet the rising consumer demand for products supporting digestive wellness and protein needs.