Comscore Signs Multi-Season TV Measurement Deal With The Summit League To Provide Advanced National And Local Viewership Insights For 2024–2026 Basketball Seasons
Benzinga Newsdesk 1 year ago
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Comscore (NASDAQ:SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-season national and local TV measurement agreement with The Summit League, an NCAA Division I intercollegiate
Comscore (NASDAQ:SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-season national and local TV measurement agreement with The Summit League, an NCAA Division I intercollegiate athletic conference with membership in the Midwestern United States. The Summit League will gain insights into viewer demographics, geographic reach, and engagement patterns through utilizing Comscore's comprehensive measurement, enabling more targeted sponsorship and advertising strategies.
Featured on CBS Sports Network, The Summit League's basketball games will now benefit from Comscore's advanced big data science and methodology, delivering more granular and detailed insights than traditional measurement solutions.
As part of this agreement, Comscore will serve as a TV measurement provider for the 2024-2025 and 2025-2026 men's and women's basketball seasons, providing full visibility into the performance of the League's televised games on both national networks and in local TV markets.