Perion Unifies Ad Tech with "Perion One" AI-Powered Platform

Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, announced today the launch of its "Perion One" strategy. This strategy will unify the Company's brands and technologies into one advanced platform named "Perion One", further supporting its position as the partner of choice for brands, agencies, and retailers navigating the complexities of modern advertising. The Perion One transformation will harness AI to help solve modern marketing challenges for which a unified solution has never been possible until now, while optimizing the Company's cost structure and setting it up for successful scale in the years to come.

The transformation at Perion extends beyond a new brand and a unified platform, enhancing leadership capabilities with the addition of these exceptional new team members:

• Stephen Yap,a Google veteran with extensive experience, is the new Chief Revenue Officer and will lead the company's global sales force for advertisers.
• Kenny Lau, Undertone's CPO, has been promoted to Perion's new Chief Product Officer. With vast experience from companies such as PubMatic, Criteo, AdTheorent, and more, Lau will lead all of Perion's product innovations.
• Mina Naguib, Hivestack's CTO, has been promoted to Perion's new Chief Technology Officer and will oversee all technologies. Mina's experience is rooted in the AdTech industry, being the Chairman of the Prebid.org DOOH Committee and was part of the leading Samsung Ads Architecture team.
• Adi Shpak has been promoted to lead Perion's AI Labs and will lead future development on advanced deep learning and AI algorithms under Mina's tech organization.