Comscore And FreeWheel Partner To Further Enhance Privacy-Resilient CTV And Contextual Advertising
Benzinga Newsdesk 2 years ago
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Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience targeting solutions for programmatic activation, and FreeWheel, a global technology platform for the television
Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience targeting solutions for programmatic activation, and FreeWheel, a global technology platform for the television advertising industry, today announced a partnership to support privacy-resilient ID-free audiences for CTV. The innovation will provide publishers with streamlined access to future-proofed audience monetization tools and provide buyers the ability to reach targeted audiences at scale across premium CTV content.