TH International China Teams Up With DiDi Chuxing To Expand Customer Base
Benzinga Newsdesk 2 years ago
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TH International Limited, the exclusive operator of Tim Hortons coffee shops and Popeyes restaurants in China, has partnered with ride-hailing company DiDi Chuxing ("DiDi") as part of a brand-building campaign.
TH International Limited, the exclusive operator of Tim Hortons coffee shops and Popeyes restaurants in China, has partnered with ride-hailing company DiDi Chuxing ("DiDi") as part of a brand-building campaign. This new partnership focuses on cross-brand and cross-channel marketing, leveraging Didi's large customer base to bolster awareness of the Tims China brand.