LJ International Announces ENZO Store Count Rose to 202

LJ International Inc. (NASDAQ: JADE) announced today that ENZO, the Company's retail division, has grown its total store count to 202 at the end of 2011, fully delivered on its growth plan and marking a key milestone of its retail expansion strategy. ENZO added 69 stores during 2011 from 133 at the end of 2010, with 30% and 39% of total stores are located in tier one and tier two tires, and the remainder in tier three cities as it continues to focus on locations with growing middle class and preferences for jewelry that is affordable and luxurious.