@LongTermValue123 My wife uses Alteryx at work and it has completely transformed how she works with data. She is not technical but with the power of this application she has finally been able to leave Excel behind and easily perform complex data analysis with large amounts of data from multiple sources. Her business stakeholders have benefited significantly from greater insight into accumulating data and quicker turnarounds on their requests. From early efforts by a few and their evangelization of the app, use within the company is continuing to expand - you could say we’re seeing the effects of the “land and expand” strategy first hand. The ease of use and almost fanatical internal promotion by primary users provides a good moat as other offerings evolve. Note also that this does not compete with Tableau recently acquired by $CRM - they are actually complementary (at the moment).