How technology can enhance the retailer-manufacturer relationship
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Summary:
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Over recent years – and particularly over the past 18 months – retail has changed dramatically.
Technology has become a central part of many retailers’ approach to business. However, the degree to which they’ve embraced, adopted and are utilising it varies greatly.
The ideal – the north star, the vision – for retailers is extreme personalisation, speaking to every customer as an individual. By collecting data from many points – from the interactions the customer has directly with you to their social media activity, web browsing history, and everything else in between, and then centralising that data, they can build up a complete picture of your customer. A picture that continually evolves.
In years gone by, there’s been much talk about segmenting customer databases ...
Read Full News: https://www.manmonthly.com.au/features/technology-can-enhance-retailer-manufacturer-relationship/