With discounts galore and Taylor Swift, Alibaba eyes another record Singles' Day
Reuters. FILE PHOTO: A logo of Alibaba Group is seen at the World Internet Conference (WIC) in Wuzhen
By Josh Horwitz
SHANGHAI (Reuters) - Alibaba Group (N:) will kick off its annual 24-hour shopping extravaganza on Monday with deals and deep discounts galore, and a performance by American popstar Taylor Swift to top it all, as it pushes to rake in another record Singles' Day sales.
This year's Nov. 11 bash comes as the $486 billion Chinese retail juggernaut navigates through a major turning point, the resignation in September of its flamboyant co-founder Jack Ma as chairman, and looks to raise up to $15 billion via a share sale in Hong Kong as early as this month.
Akin to Black Friday and Cyber Monday in the United States, Singles' Day, a shopping fest originally promoted by ...