Live Updates from 2019’s 11.11 Global Shopping Festival
After five years away from Hangzhou, we’re back at Alibaba Group’s Xixi headquarters for the 2019 11.11 Global Shopping Festival! As always, we’ll be covering the entire event, start to finish, with this live blog. Bookmark the page so you can follow along as we offer real-time takes on the annual Countdown Gala, the midnight kickoff, insights from brands and experts, the final results and everything in between. You can also follow us on our social-media accounts: Twitter, Facebook, Instagram and LinkedIn. And media can find any resources they may need here.
Monday, Nov. 11, 2019
Now, 2016’s GMV is in the rear view.
It took just 61 minutes and 32 seconds to surpass total GMV from 2015.
An hour in and we’ve crossed $12 billion.
Also as of 1 a.m., t ...