Key marketing technology takeaways from CES 2020
This year’s CES showcased several new technologies and developments that could impact marketers and advertisers.
Key headliner: Parallel Reality, introduced by Delta Airlines for airports. Developed by ex-Microsoft and Disney Imagineering engineers, it lets a single large digital screen show different messages and images to different people at the same time.
Other marketing-related news: the new Lenovo foldable laptop, creating new ad inventory; Amazon’s integration of Alexa and other tech with cars; the launch of short-form mobile video platform Quibi; and Spotify’s new Podcast Ads.
Just when marketers and advertisers thought they have a grasp on their industry’s technology, along comes the year’s Consumer Electronics Show (CES).
The just-complete extravaganza poin ...